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January 27, 2008

How many is half a billion

Did you know that there are half a billion people (or perhaps more accurately computers) on this planet with Shockwave installed? Really, the current Shockwave user base is larger than 500 million and growing. It got me thinking about the size of that number. Its one of those too large to visualize numbers.

If each one paid you 2$ US you'd be a billionaire. There are approximately one and two thirds players installed for every person in North America. There are about enough for every two persons in India to share one. In fact, there are about enough for every 12 people on the planet to share 1. That means there are so many installed copies of Shockwave, that there is essentially 1 for every 12 people.

I wonder how that compares to televisions? Other software applications? It would make a fascinating graph wouldn't it? I'd like to see it done in Shockwave - perhaps Shockwave 3D. In fact, I'd be happy to give the first person to send me one ... lol (nah, I'm not promising any more beers.)

;)

January 24, 2008

My Beer Debts May Be Coming Due

I realized today that at long last all of my promises to buy beer, may finally be collected upon. I have been actively developing software and participating in the Director community for more than 15 years and in all that time I have eagerly thanked fellow developers - with the idle expression - "Hey - when i meet you, I owe you a beer!" I have been graciously invited to speak at this years Game Developers Conference (GDC) and now that the appointment approaches - I realize that the beers I owe far outweigh those that I may have earned.

So I'm clearly thinking a lot now about beer. Where in San Francisco will I find cheap beer? How cheap can it be without causing further offense? How much beer can we 40 something developers really drink? And a host of other beer related nonsense.

A friend heard my concerns over beer and offered me a recipe - for beer bread. I don't really cook, so i have no idea what beer bread is exactly. But i can presume that making beer bread might be both an amusing pastime and a potentially addictive micro-game. So I thought i could at least spread the recipe for beer bread. The tax for sharing said beer-bread batter recipe? A beer of course.

  • 4 cups flour
  • 2 tbsp baking powder
  • 1 tsp salt
  • 1/4 cup sugar
  • 2 eggs
  • 1 HALF can of beer
  • *Beware the forward slash ;)

    Mix ingredients, pour into a greased loaf pan. Bake at 375 for 70 minutes. Remove and cool.

    I asked my friend if the bread was any good and he claimed it was 'yummy.' Apparently more so if you use a dark beer. In fact, recent studies suggest that beer is quite good for you. Though I'm not sure that substantial quantities of beer are recommended.

    When I was in Bangalore, my friend Vivek Pai introduced me to Kingfisher Beer. I was immediately in love with the brew and knew that I would now be forced to find a US distributor for this wonderful fluid. A little web search and voilĂ  - i was able to order a case. But I have no plans to bring it with me to GDC. ;)

    January 22, 2008

    Phoenix Rising: The Director Podcast is coming back baby!

    If you haven't gotten down to that funky beat you haven't really celebrated the magic which is the Director Podcast. MagicGate's Director Podcast is a celebration of all things Director. The entire community mourned when the podcast stopped appearing at the start of 2007 and one of the first things on my mind when I started serving as Director Evangelist was getting Skip Kimpel to re-establish the coolest Podcast in his arsenal.

    I'm thrilled to report that Skip confirmed today that the Director Podcast will return to service in a matter of days. Its the perfect chance to download any back issues you may have missed and get caught up as Skip revamps the format and preps the podcast for its reintroduction to the community.

    Skip said that he is still inundated with constant requests for new editions of the podcast every week and that he's thrilled to be able to roll the production back into action in celebration of the upcoming release of Director's new version from Adobe. As most folks know the Director / Shockwave FAQ is reporting that the announcement will come next month - which means the launch must be soon thereafter.

    I'm personally thrilled to see this Podcast returning to service, yet another sign of Director's growing momentum as we build toward the launch of the next version. Adobe Director users have often been working with this amazing engine for nearly 20 years and they are generally very excited that Adobe is releasing a new version of Director. The release couldn't come soon enough for hungry developers and authors anxious to port projects to the rumoured new operating systems.

    So welcome back Skip! We've all missed you. I can't wait to see what mysteries you have in store for us.

    January 21, 2008

    Director for Casual Games

    I ran across a blog by Hanford Leemore about using Director for casual games http://blog.hanfordlemoore.com/2006/12/09/director-for-casual-games and i couldn't agree more with the sentiment. Give Hanford's blog on the subject a look, its a very well reasoned argument.

    As you may know I recently authored a book "Creating Casual Games for Fun and Profit" published by Charles River Media (I know the title is ... ugh ... but they never let me choose titles.) Nonetheless it's reallly the first and I think still the only serious investigation of the topic. I surveyed the active casual game community and came to simlar conclusions. Given the incredibly short development cycles for casual games today and the need to deliver online and offline solutions, Director is the obvious choice.

    There's an excerpt from my book online here if you're in a reading mood.

    I found while writing the book that in fact a good number of todays casual games are developed with Director. You see casual games operate on razor thin margins and are generally not expected to make a serious profit. They are very much a blockbuster publishing industry - with developers and publishers depending on the mega-hits to generate profits sufficient to cover all of their expenses for dozens, even hundreds of other titles.

    People love to play thes online gems, but are considerably more hesitant to buy them. A great turnover in the industry is about 2% purchases on downloads. You can imagine how frustrating it must be for game developers to see their games played tens of thousands of times and never realize any significant profit from them. The exception however is the lure in this booming industry. One serious hit casual game will generate millions in profits.

    The industry is also taking a substantial turn as more and more industry portals (the primary distribution mechanism for casual games) turn to advertising revenue sharing models - passing some of their substantial ad revenue down to the developer and lending a little equity to the system - suggesting that the paradigm might have some longevity. Growth rates in this industry are nothing short of mind-blowing. Its worth giving the industry a serious look and Director is a great candidate to facilitate the rapid application development that is expected in this booming industry.

    January 18, 2008

    Life is Beautiful on Bannerghata Road: My visit to Bangalore

    I've spent the week in beautiful downtown Bangalore with the Director engineering team. A week filled with non-stop planning and development for future versions of Director has left me numb with delight. I must admit that from the astonishing spectacle of tropical birds gliding among the tree tops to the startlingly beautiful local blooms that pepper the trees I am totally enamored of Bangalore's beauty.

    libSign.jpg

    The signpost is genuine. The service apartment in which i stayed was about 2 blocks from the Adobe office. A brief, albeit exciting walk in and among Bangalore's buzzing 5mph traffic led me to the morning each day.

    Now I don't want to be accused of sugar coating anything, so i'll add that like most westerners I found my initial reaction to the dense traffic, wild dogs, wandering livestock and wind strewn trash was initially cautious suspiscion. It was difficult at first to see beyond the primitive and ancient structures and traditions to the heart of the city. But after some sleep and a bit of extraordinary food, I came to find that there was a giant place in my heart for Bangalore.

    outWindow.jpg
    The view out my apartment window is testament to Bangalore's exotic appeal.
    Of course the traffic lives up to its notorious reputation and to a small town guy from the midwest the hustle and bustle of Bangalore is quite eye opening, but the people throughout the city and espescially those on the third floor of Salarpuria Infinity (the Adobe office where my favorite product is in active development) were a joy. Good natured and smiling it was impossible not to immediately feel the excitement of the dozens of developers working literally day and night to deliver our next release.

    Perhaps the most impressive thing; however, was the tremendous community the team have formed. They work closely with one another and even eat meals together. They gather periodically for 'sweets' at one another's desks and this strong sense of common purpose is clearly the result of mutual love for the product.

    devTeamSweets.jpg

    A good chunk of the Dev Team pauses for sweets.

    Such a big team in fact that it was difficult (well for me impossible) to learn everyone's name. Nonetheless meeting the engineers, quality enginnering team and management face to face was fantastic. As has been true for the past couple of months, every day I enjoy the work I get to do more and more. I was most impressed with the enthusiasm the team has for the product. Its clear that these guys are absolutely thrilled about Director.

    They attack problems and challenges with a fervor that can only come from an extraordinary committment to making software they love. In fact, Vivek Pai, the engineering manager on the team told me more than once "this is my baby." and there is no question that he is a committed parent working dilligently to ensure that the next release is the best release. Vivek is passionate and ingenious. He commands respect with his extraordinary depth of knowledge about Director, and frankly he taught me an enormous amount about it with the ease of seasoned professor.

    His partner in the effort is the soft spoken but firm Krishnan HS (Director's QE Manager.) Krishnan works tirelessly to clear every issue from the system. He is so incredibly responsive to the general community he is fast becoming an model for me. I think perhaps we should call him the exterminator as he takes great pleasure in fixing and closing bugs. ;)

    I want to extend a huge thanks to Tridib Chowdhury and the entire Director Team in Bangalore. My visit was full of great experiences, memories and new friends. You guys are the best, and we the Director community are very, very lucky to have you working on Director.

    January 11, 2008

    Who's Using Shockwave 3D?

    Steve Becerra and the Mockworld team have a very thorough list on Shockwave3D.com http://www.shockwave3d.com of companies using Shockwave (specifically Shockwave 3D) to promote their products, entertain their customers and build their businesses.

    Mockworld is the team that brought us Kilroy http://www.mockworld.com/games/demo.cfm?id=kilroy2 If you haven't known the thrill of fending off an attack from the blue blooded dog-monstors and dino-critters in this post-apocolyptic junkyard then you haven't really known the joy of Shockwave 3D.

    The great thing about the list Mockworld provides is that it not only identifies the companies making Shockwaves, it contains direct links to many of the games. Some I had never seen before. I of course had to run through the Disney Pirate3Dhead experience.

    PiratesSnapShot.jpg

    Here I am once converted to a pirate by this really amusing combined online and offline Director / Shockwave application. You have to experience conversion to pirate - its hysterical and liberating!

    January 7, 2008

    A Place to Share Your Director / Shockwave News, Ideas, Projects and Conversation

    Welcome to Shockwaves, a new online resource for users of Adobe Director and Shockwave. Your host here is Allen Partridge, Adobe Director Evangelist and I'm joined by authors from Adobe and beyond in an effort to encourage rapid delivery of information about Adobe Director and Shockwave. The basic theme of this blog is the same as its mission - to encourage you the authors and developers of Adobe Shockwave and Director content to create all the media you wish.

    Here we say, Don't just make waves, Make Shockwaves!

    My sincere hope is that this space will faciliate your authoring and development process. You will find things that inspire, tips that ease and community that helps you share your adventures and experiences.

    Adobe Director continues a tradition of nearly twenty years of excellence in multimedia authoring. Shockwave isn't just any web plugin, it's the plugin that revolutionized the Internet more than a decade ago providing Rich Internet Applications, games, presentations, animations when web pages were otherwise slow and static.

    Today there is no better way to publish robust cross-platform real-time 3D applications on the Internet than via Adobe Shockwave. It is the most powerful online plugin in its class and remains an industry leader. With over 60% ubiquity it by far the most far reaching Internet plugin for providing 3D visualization, interaction and animation. I look forward to hearing from members of the community of Director Authors and developers. Look to this space for regular updates about Director and Shockwave.