April 12, 2006
Dr. Woohoo builds a bridge
Wouldn't it be nice is there was a way to preserve keyframe data when moving between AE and Flash instead of having to be limited to SWF or FLV as the interchange format? Now that Adobe and Macromedia are one company, we can begin to address these needs similar to the way AE began to integrate in a rich manner with Photoshop (and later Illustrator, Premiere Pro [and LiveMotion :-o]) when Adobe acquired After Effects via Aldus (the hidden jewel in that transaction in my opinion of course).
It isn't free, but at $99 if you work with both After Effects and Flash it seems like it would pay for itself almost immediately.
April 11, 2006
Who is Theodore Levitt? Not a name that is tossed around in motion graphics circles at cocktail parties. Levitt is a professor emeritus at the Harvard Business School, and the author of the classic business article on Marketing Myopia.
OK, great, so what does this have to do with After Effects? I'll attempt to make the connection with a quick synospis. Levitt speculates why the railroad companies fell from prominence. Why aren't we flying on Reading or B&O airlines instead of United or Delta? The reason according to Levitt was that the railroad companies thought they were in the train business and not in the transportation business, and as a result when trucks, and eventually airplanes arrived they missed critical business opportunities that eventually led to their demise.
How do you define your business? If you define your business or job as broadcast design, or interactive design (or a variation of either of these), you might be missing opportunities. What if you defined your business as "time-based design" or even more more broadly as information design? Don't let your talents and competencies be defined by the medium used to deliver your design and creativity.
If you are broadcast designer, I encourage you to go to a Flash conference. Not only may many of the sessions be relevant and hopefully inspirational, but once you start talking with Flash designers, you might discover you have more in common than you might have thought. At least this has been my experience over the last 9 months as I've has an opportunity to attend several Flash conferences.
Coming up in a few weeks is Flash in the Can (4/21- 4/23 in Toronto). FITC is billed as a design and technology festival. I'll be presenting 2 sessions on After Effects which I hope people find useful, but I'm especially looking forward to being inspired and educated by "real" designers (I just play one on TV).
Hope to see you there.
April 4, 2006
Viva Las Vegas
NAB is just around the corner. Out booth is creeping closer to the "war zone" where Apple and Avid see who can outblast each other (does that amp go to 12?).
If you happen to be in the booth on Tuesday between 9am-1:30pm or especially Thurs 12:30-4:00pm (I'd much rather talk with customers than demo to our competitors) I'll be manning one of the AE demo stations. If you want an aide to help recognize me, there is a picture of me here, although I'm proud to say that I've shed 50 pounds (and my facial hair now that I have less face to break up). Hope to see/meet you there.
If you have a reel of your work, I'd love a copy if you have it on DVD (VHS is too bulky to carry).