March 31, 2007
Road Warrior Finds a Glow
Usually lots of travel means I have time to catch up on my trade magazine reading on those long cramped plane flights (note to self: install Contribute on my laptop). Usually I'm lugging 5 to 10 pounds of reading material. On my most recent trip the combined weight of a stack of magazines was probably 1-2 pounds. The good news was less weight, the bad news there was not enough reading material to cover my plane flight.
I wrote roughly a year ago Sign-O-the-Times about the impact the Web was having on traditional print trade magazines. The trend seems to have spread as page counts are pretty slim in almost all of the industry related publications I read as advertising budgets shring and/or shift from print to online media. On the plane I began to ponder how this change and realized that I hadn't visited the online versions of many of these publications in quite some time and that I needed to revisit them to see how their business was changing as a result of this shift.
Studio Daily was my first stop. I had noticed in the back of the magazine, a small ad about video tutorials from Trish & Chris Meyer. I looked in the Training section, but couldn't find the tutorials. I then visited the Store section and there they were. There is a free tutorial on using AE's Glow filter. and 6 additional video tutorials that cost from $4.99 to $17.99.
March 22, 2007
A Gathering for AE users in NYC
I love going to AE user group meetings for two reasons: 1) I am in awe whenever I see the amazing things creative people (unlike myself) can do with After Effects and 2) I love the energy!. The AE users who attend user groups tend to be our most passionate users and are full of great ideas on how to improve the product and aren't shy about telling you (also nice to receive a few kudos as well).
In this new era of more open communication, I am happy to say that I will be showing some "exciting new software". I wonder what that will be?
While it won't be the first public look at this "exciting new software" (that happens on the 27th here); it will be the first in-depth look. The nice thing about showing "new" software is that for a brief moment in time, I know more about the product than the people who use it day in and day out.
If you happen to be in the vicinty, I hope you can make the meeting. Andrew Kramer is also presenting and I'm sure he will be showing some very cool techniques, tips, and tricks using After Effects.
March 8, 2007
What is Dynamic Media
What exactly is Dynamic Media. Good question. Well as a starter, to me it is the opposite of Static Media or as I like to joke with some of the folks that work on print products here, "if it don't move its dead."
Seriously though, Dynamic Media is a reference to the shift that is occuring as a result of the way we consume our media (and as a result create it). We have gone from "lean back" experiences associated with watching television in our living rooms, to "lean forward" experience of interacting with content on our computer screens, to "hunch forward" (borrowed from Mark Randall) consuming content on handheld devices.
As one comment to a previous post mentioned, the term Dynamic Media has been applied to creating interactive PDFs and this certainly falls into the realm of a lean forward interactive experience, but when I think about dynamic media, I think of video, audio, animation, and interactivity all blending together to create a "rich media experience".
Dynamic Media also refers to the business unit that I am a part of here at Adobe which includes all the digital video and audio products, Flash authoring, Flash Media Server, and a few other things.
This is the second time around for Dynamic Media as a phrase at Adobe. Back in the late 90's we branded our first video suite as the "Dynamic Media Collection". I was one of the advocates for that name which was met with quite a bit of resistance. Many people thought it was a bad name because it didn't "test well". Few customers knew what it meant. My argument was that not knowing what it meant was ok, as it gave us the opportunity to define it, and we needed to be patient until the term began to take root.
What goes around comes around. Welcome to my world of Dynamic Media. I don't know exactly where I'll be going with this blog, but I do know where I won't be going. I won't be writing about Static Media.
A Word From Our Sponsor
Software development is usually such a furtive process. We work under a shroud of secrecy and NDAs until one day we open the proverbial kimono and tell the world what we've been up to.
For the first time that I can remember in my stint here at Adobe, we are shaking things up a bit and giving advance notice on when we will telling the world about all the cool things that we've been up to. Here is the official word:
"Adobe Creative Suite 3 will be announced March 27th 2007. Adobe is celebrating the launch at an event in New York City that will be webcast live at 3:30 pm ET on that date. On March 27th Adobe will reveal in detail the features and suite configurations that make this the largest software release in Adobe's 25 year history. Please check the Live Webcast link for details on how to view the event from the comfort of your computer on March 27."