Steve Kilisky's Dynamic Media Blog

March 31, 2007

Road Warrior Finds a Glow

Usually lots of travel means I have time to catch up on my trade magazine reading on those long cramped plane flights (note to self: install Contribute on my laptop). Usually I'm lugging 5 to 10 pounds of reading material. On my most recent trip the combined weight of a stack of magazines was probably 1-2 pounds. The good news was less weight, the bad news there was not enough reading material to cover my plane flight.

I wrote roughly a year ago Sign-O-the-Times about the impact the Web was having on traditional print trade magazines. The trend seems to have spread as page counts are pretty slim in almost all of the industry related publications I read as advertising budgets shring and/or shift from print to online media. On the plane I began to ponder how this change and realized that I hadn't visited the online versions of many of these publications in quite some time and that I needed to revisit them to see how their business was changing as a result of this shift.

Studio Daily was my first stop. I had noticed in the back of the magazine, a small ad about video tutorials from Trish & Chris Meyer. I looked in the Training section, but couldn't find the tutorials. I then visited the Store section and there they were. There is a free tutorial on using AE's Glow filter. and 6 additional video tutorials that cost from $4.99 to $17.99.

Posted by Steve Kilisky at 11:23 AM on March 31, 2007

Comments

Tim Wilson — 1:11 PM on April 16, 2007

you wrote: "page counts are pretty slim ...as advertising budgets shrink and/or shift from print to online media."

You're right about this as a general trend, but we're pleased to be an exception. Creative COW magazine's editorial and ad pages are both up significantly enough that we'll be launching a second print title this summer.

I think the difference for us has been that the magazine has grown organically from an online community that's told us exactly what they want from a magazine. Or two.

Our experience is that print is still "dynamic" enough if the content keeps people engaged in ways that advertisers can see.

Not taking credit for any of this personally, btw. Our community is a vocal one. We just try to stay out of the way.

Here's hoping that your new gig will let you spend less time on airplanes!

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