April 20, 2007
What Happens in Vegas...
... doesn't always stay in vegas.
If you couldn't attend NAB, or were there and happened to miss out on the demo of the new Adobe Media Player which was announced on Monday; no worries. We've have posted an on- demand webcast our customer event where we presented the Adobe Media Player. The webcast also has great presentations from Stu Maschwitz from the Orphanage, and Ron Ames and Adam Gerstel from the Basement (profile on Adobe.com). There are also interviews with a few Adobe folks and an Interview with Rob Legato as well.
While a trade show like NAB allows attendees to be able to see products firsthand, speak directly with representatives from manufacturers, and kindle/rekindle old and/or new relationships (I did!), I noticed some changes that make wonder how far off we are from the "virtual" trade show.
More than any other year, I never saw so many individuals representing the media, user groups, and professional associations creating audio and video podcasts covering the show. Combine this with countless blog postings from the media and individuals attending the show, and it makes me wonder if we will reach a day when we won't need to abuse our feet from walking miles on hard concrete (although I must say if there was an award for booth with the best carpet padding, the Adobe booth would be the winner in my opinion) trade show floors. While this might be a far-fetched fantasy, today people who can't come to NAB can get a pretty good feel for what's happening on the show floor.
April 16, 2007
Public Preview of After Effects and Premiere Pro
Short post in the midst of day 1 at NAB. If you want to test drive After Effects CS3 or Premiere Pro CS3, we've posted public pre-release version on Adobe Labs. Beta user forum for AE can be found here. More on the show later tonight.
UPDATE: Pushed send too soon. Two additional pieces of related info:
1) from the technical editor of our user guid and help: You can now read and comment on After Effects CS3 Help on the web. Please add comments to the Help pages. Add tips and tricks. Criticize the pages (in detail, please) so that we know what to fix. Add links to specific tutorials or articles that are directly relevant to a Help page. Heck, you can even praise the Help pages that you think are good. Notice the URL at the bottom of each page, which you can use to link directly to a Help page. You can use these URLs to point people directly to a specific Help page.
2) We've just posted a more detailed What's New pdf covering the top new features added in AE CS3.
April 5, 2007
There are very few people at Adobe who know all of Adobe's Creative products as well as Terry White. I just learned about his Creative Suite Podcasts.
There are over 100 episodes now online and the podcast has garnered several awards: 2006 “iTunes People’s Choice Award” and Top 100 New podcasts for 2006. In addition it is consistently in the top 5 of “software how-to” podcasts and in the top 25 of ALL tech podcasts on iTunes. Bottom line, if you use any of the products in the Creative Suite, you'll find great tips, tricks, and techniques.
The podcasts are light on the video side (err, umm I couldn't find any), but hopefully that will change with the release of the new Creative Suites (right Terry?).
April 4, 2007
What's Wrong With This Picture?
Anyone find it interesting how one thing always seems to lead to another? And it becomes doubly interesting when you can make a connection from two seemingly unrelated things. Not sure this post is related to the last comment, but it was the first thing that popped into my mind as I began writing this.
I am a self-admitted "trendseeker" (although you'd never know that by my fashion sense or lack of it).
I thought I was taking a break from reading a work related book when I began reading Bill Bryson's "Made In America". I expected to learn about the origin of words and phrases such as glitch (Yiddish for slip), phooey (another Yiddish contribution), stogie (cigar made in Conestoga, PA; also home of the Conestoga wagon), and slot machine (originally a flavored chewing gum dispenser) among others which I figured would give me a range of smalltalk opportunities at various NAB social activities (after all, you can only talk shop so long).
But the book is also a fascinating history of America (the history they don't teach in school). Among other things, he touches on the origins, adoption, and evolution of radio, movies, and television. For example, according to Bryson, in 1922 just 1 in 500 homes in the U.S. had a radio, by 1926 it was 1 in 20 and by the end of the decade market penetration was "nearly saturated". Radio sales went from $60M to $850M during this time period. In one year, stock in RCA went from $85.25 to $549 (keep in mind we are talking about 1920's $'s; before the crash). Bryson goes on to provide other fascinating tidbits of trivia about television and motion pictures.
The trends he cited got me thinking about history repeating itself and using the past to predict the future. I had planned to write a detailed analysis of the parallels between earlier media types and the explosion of media we are seeing. Not just about adoption rates, but also about the evolution of the content that is delivered via these mediums. But alas, I realized in order to make sure I got my thoughts organized and facts straight it would take more time than I can devote to this posting, and also that it would be best to probably break my thoughts up into more digestible chunks of info.
So what does this have to do with the title of this blog entry?
I was curious to know the adoption rates of broadband over the last decade, and in the course of seeking this out stumbled onto a recent state of the telecommunications industry presentation (pdf) that Kevin Martin, head of the FCC gave before congress recently. (text of his speech is here). Look at slide #3. Cable television seems to be the one telecommunications technology that has been able to avoid lowering the prices they charge consumers over the last decade (basic cable prices have almost doubled). I guess this was especially surprising to me because I don't have cable TV.
I believe that trend is about to change. I can't see the cable industry being able to continue to increase the prices they charge for basic cable access, especially as existing content owners like HBO, Showtime, etc...) begin putting their content online and that content makes it onto the screens not just in the den and living room, but also on portable devices. And the pressure will increase on the existing cable infrastructure as "microcasters" do to cable, what cable did to broadcast.
All healthy topics to debate/discuss as we head into what should be a very exciting NAB conference and tradeshow. More on what Bill Bryson got me thinking about later...
April 3, 2007
Production Premium Launch Activities
In addition, if you are hungry for more info "straight from the horse's mouth, Giles, Hart Shafer, Mark Randall, and I each had the opportunity to chat with Tim Wilson and Ron Lindeboom about the new products over on the CreativeCOW podcast.
We hope to have some demo movies of the new features posted soon as well.
Survey Says, Take 2
Let's see if this works:
If not here is the link to the poll: AE CS3 Upgrade Poll
Addedndum: it seems to work in MovableType UI. Off to filing a feature request with Contribute team.
Addendum 2: attempting to make poll display a bit wider.
April 2, 2007
First off, I realized that I hit the publish button a bit too fast on my last post, and didn't make my point (which was not that you can buy tutorials). I'll come back to it later, I promise.
The AE CS3 demo seemed to go well, and my dry deadpan humor only got me into trouble with only one attendee so far. It was great meeting people who've I only know virtually and also good to meet some new users as well. The highlight for me was watching Andrew Kramer's presentation prior to mine. He showed some amazing visual fx techniques using AE and was scary fast using the pen tool to create masks. If what he showed was representative of his seriousfx product I can highly recommend it. Andrew knows his stuff and has a wealth of not obvious timesaving tricks to accomplish the most demanding fx shots in AE.
I was also fortunate to meet Jim Geduldick from Little Airplane Productions. Very cool kids oriented animation and effects. You can check out an interview with Jim at Toolfarm. BTW Toolfarm has also added a nice Inspiration section their web site.
While I was on the Toolfarm Web site, I noticed they had a Zoho survey about plans to upgrade to AE CS3 and I thought maybe I try a similar survey here; so here goes my first attempt to add something other than text to my blog:
<iframe frameborder='0' src='http://polls.zoho.com/external/skilisky/upgrading-to-after-effects-cs3' width='260' height='210'></iframe>
Hope this works. As much as I like using Contribute I haven't figured out how to preview my entire post before publishing.
Update: Hmmm not working. Anyone care to help me figure out what I'm doing wrong?