Steve Kilisky's Dynamic Media Blog

July 16, 2007

YouTube 4 Media Pros

I was sifting through a stack of papers on my desk and came across a flyer that was given to me at NAB promoting a "Free Pro Media Community Video Networking Site called ProMediaTube.com.

The idea as I understood it was to build a community where media pros could upload and share videos, audio, images of things of interest to folks in the biz (product demos, tutorials, demo reels, etc...). In addition to sharing videos it would also include "social networking" features like blogging and the ability to build a network of friends.

It sounded like a good idea at the time, so the flyer stimulated me to check it out to see how the community was evolving. As of today it is still light on content. Mostly videos shot at NAB [including a couple of me demoing AE CS3 and PhotoshopCS3 video features - yikes I have a hard time watching myself, so I don't; but my mom loves showing this stuff off to all her friends in Boca who brag about their son's the lawyers and doctors; he may not be rich or famous, but he's on the internet :-)]

The relatively small amount of content is not necessarily a reflection on the quality of the idea or the content [although I did find the "booth babe" video to be in poor taste], but to me it highlights 2 key hurdles that characterize the state of "WebTV" today: 1) For a content consumer like myself it's a challenge to find content that is relevant to my interests. The choices can be overwhelming and/or not easy to find, and one-stop places like YouTube require considerable sifting to find content that is of interest and with production values that do not interfere with the viewing experience, 2) For the new Web-based channels like ProMediaTube, the challenge is how does their intended audience find them (or they make their audience aware of them), so they can generate revenue by selling advertising (assuming the business model is based on this) to advertisers targeting this particular audience demographic.

The good news I think is that these challenges can be solved. I don't shop a lot on Amazon, but I am more impressed each time I go there about how well they are mining the data they capture about me and other they think are like me. Another example that impressed me is Pandora,"radio from the music genome project". Whatever they've got under the hood works really well at allowing me to create my own personal radio station. I'd love a Pandora for video.

 


Posted by Steve Kilisky at 5:40 PM on July 16, 2007

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