August 3, 2007
Adobe Design Achievement Awards Showcase
The Adobe Design Achievement Awards (ADAA) recognizing the achievement of students, were held yesterday in San Francisco. I was especially interested in the animation, motion graphics, and live action categories.
I remember the first time I attended the ADAA at least 5 or 6 years ago (maybe more). I think it was the first or second year that animation and motion graphics were added as a categories. The submissions back then were interesting and showed the potential of the finalists, but you could sense a gap between the overall caliber of work done by the students compared to designers already established in the industry. It was more a reflection on the state of the technology (computer and software), than the talent of the students or the quality of their education.
When I look at this year's submissions, the gap has disappeared. The only difference between the student projects and commercial work is how they were compensated for their efforts.
The winning entries along with runner ups and honorable mentions can be seen here. It must have been tough for the judges to make their decisions. All of the pieces I viewed were extremely well done from a creative, narrative, and technical perspective.
I have a soft spot in my heart for film titles, so I was personally drawn to Michael Robinson's "Alternate Endings" submission.
Congratulations to all of the entrants. I'm in awe of how you use our tools to tell stories and express your creativity.