I had the opportunity to present at Adobe MAX this week on the topic of getting started in social media to build your personal brand. I’ve learned a lot about building my own personal brand on social over the past 3 years and my hope for this session was to share those insights with the MAX audience. My co-presenter, Chris Converse, a designer and developer, was able to bring a creative’s perspective to the discussion, delivering tips on how he’s using social media to promote his creative work along with speaking opportunities.
The core of the presentation included a methodology for getting started:
- Find the conversation – imagine you’re looking for a party – how do you find it? We suggested using search options in the platform tools or simply Google the subject/topic you’re interested in.
- Listen to the conversation – ok. I found the party, but I’m going to just stand against the wall and listen to what others are saying. We suggested creating Twitter lists, Google alerts, and reviewing LinkedIn Pulse to start listening.
- Join the conversation – share your opinion or insights on a conversation already happening. This could be as simple as adding a “like” to a Facebook post or LinkedIn update or a “favorite” to a tweet. Additionally, you could comment on a blog post or share something you’ve read.
- Lead the conversation – this is where you are telling your story. Showcasing materials you’ve created or sharing your POV on a topic.
We prepared a roadmap (PDF) for the attendees as a takeaway and to help them get started. The front is a checklist of suggested actions and the back outlines image specs for the social networks. Note: these values were current at the time of printing, however, be aware, social platforms frequently adjust their layouts.
Let us know if you have additional suggestions which can be added to the 2.0 version of the presentation.