As the year comes to a close, the Adobe social media team does what all good corporate citizens do and gathers up our successes and program metrics to see what worked and what didn’t. Below are some notable numbers and activities from the Adobe social business landscape. You can read even more, including awards and designations, on our Conversations blog.
- More than 65k social mentions of Adobe and its products each day
- We grew our total social following by 60% in one year (!)
- Among top brands, Adobe was #3 in Share of Voice around Digital Marketing topics – notable for us since most people know Adobe only as the ‘creative’ company
- On Creative Cloud ratings and reviews, we grew more than 100% this year averaging over 4 stars out of 5
- Cool Photoshop Live video from our Nordics team has more than 19 million views, all organic. Didn’t see it yet? Now you can.