With Pinterest recently hitting the top 50 most visited websites in the US and the news that Convertro placed them with the honour of driving more revenue per click than Facebook or Twitter — Pinterest needed to get serious about their business customers. And they have.
Pinterest announced the roll-out of new tools for businesses. Whether you currently have an account or are ready to launch yours, these tools will be a great benefit.
Until now, commercial usage was technically prohibited so the new updates come with their own terms of service for business. Brands also have the option to add a single brand name to their Page rather than using the first name, last name format that was the previous option. There is also now a verification process (much like verified accounts on Twitter) to add validity to the account.
To further encourage adoption, Pinterest has also provided resources for businesses, such as case studies and best practices, to ensure they get the most out of the growing platform.
A business account also comes with goodies, which include ‘pin it’ and ‘Follow me’ buttons for your website. According to Cat Lee, Pinterest’s Product Manager, Pinterest is hoping “to add more tools and features that are geared toward this audience.”
So with these extra developments, should your brand be on Pinterest? It isn’t for every business, but if you have visually interesting products and/or are willing to share content that isn’t solely about your business, such as inspirations and trends that will resonate with your branding, then it could be worth the extra time and effort.
According to Media Bistro, “59 percent of Pinterest users have purchased an item they saw on the pinboarding site” and “79 percent of Pinterest users are more likely to purchase items they’ve seen on Pinterest, compared with Facebook users purchasing behaviour”. This clearly isn’t a decision to be taken lightly; it’s well worth giving some thought to whether your brand would benefit from a presence on Pinterest as it could impact on sales revenue for your business.