Comments 
“As the dark clouds of the economy envelope the marketing world, many wonder if digital marketing may be a ray of sunshine in the gloom. To find out, the Society of Digital Agencies conducted a broad survey of traditional and digital agencies as well as brands, digital vendors and even freelance digital experts.
Digital agencies are bullish on their success riding out the economic downturn with 91% of international agencies surveyed by the Society of Digital Agencies (SoDA), claiming that there will be the same or more digital marketing work in 2009.
While brands are reducing their digital work forces, the work found that in agency land headcount for digital staffers is rising with 47% of agencies currently hiring digital personnel. Adobe products dominate the required solutions sets for the digital marketing industry with Dreamweaver, Flash and Flex the preferred tools of choice. Flash and ActionScript skills were also the most in demand for hiring new workers.
Grab the full report or visit SoDA.