Repost From: Adobe Conversations Blog
Rob Tarkoff, SVP and GM of the Business Productivity Business Unit, addressed the Enterprise community on November 3rd at the Enterprise 2.0 conference in San Francisco. The conference explores the integration of Web 2.0 and social business technologies in the enterprise.
In his keynote address "The Customer-Driven Enterprise," Rob challenged the community with how enterprise software today is failing to deliver engaging customer experiences. He talked about Adobe's vision for transforming customer interactions and presented a healthcare vision demo to make this real for the audience.
Needless to say, Rob gave the entire community something to think about.
Rob Tarkoff, SVP and GM of the Business Productivity Business Unit, addressed the Enterprise community on November 3rd at the Enterprise 2.0 conference in San Francisco. The conference explores the integration of Web 2.0 and social business technologies in the enterprise.
In his keynote address "The Customer-Driven Enterprise," Rob challenged the community with how enterprise software today is failing to deliver engaging customer experiences. He talked about Adobe's vision for transforming customer interactions and presented a healthcare vision demo to make this real for the audience.
Needless to say, Rob gave the entire community something to think about.
We highly recommend you watch the replay of Rob Tarkoff's keynote on E2TV.
- Scroll down the page and click on the player to start it.
- Once it has initialized go to the bottom of the player and click "on demand"
- On the right hand side of the player, click on "Enterprise 2.0 November 2009," then "Keynotes/Sessions", then choose Adobe Rob Tarkoff's keynote.
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