Innovation cannot be contained

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Innovation simply cannot be contained. And innovation certainly is not the exclusive purview of Silicon Valley – that much is for certain.  Innovation derives its source of energy from inspiration. And Innovation was on full display last week in Amsterdam, from an inspired group of Adobe Solution Partners – from countries like Italy, France, England, Norway, Germany, Belgium and the US – who descended on Amsterdam to showcase their brilliant LiveCycle based solutions.
The third installment of the LiveCycle Partner Solution Showcase took place last week in Amsterdam with over 100 partners attending this two day event. A broad array of partner built solutions was highlighted. And the breadth of solutions continues to illustrate the broad applicability of the LiveCycle family of products. Here are just a few of the solution areas that were on display:
  • Insurance Enrollment
  • Online Collaborative Budgeting
  • Public Information Management Services
  • Real Time Financial Information
  • Citizen Self Service
  • Combining Composite RIA and Enterprise Mashups
  • e-Invoicing
  • Advanced Communication Chatting System
  • Electronic permission
  • RAP- Rapid Administrative Procedures
  • Dynamic Questionnaire for Insurance Underwriting
  • SAP Forms & Process Management Integration
There is really no excuse for anyone in our partner community not to attend these events.  It is priceless to see what your peers are doing. Socializing with other partners is perhaps the most powerful aspect of this event…well, that and the boat ride through the canals of Amsterdam to have dinner in the 1920′s Olympic stadium isn’t too bad either.
All kidding aside, here is some powerful evidence of our community at work.  We actually now have a group of 15 regional partners in Europe banning together to create a logical services company with pan-European reach. In addition to the obvious benefit of an expanded delivery model, this group plans to push solutions through the other partner organizations.  One of these partners has a 70% market share in Denmark for an Adobe based solution that his company built.  Imagine the possibilities if he can achieve similar success in other countries through this group – and he has both the solution and the domain expertise to bring to the table, while is partners provide reach and access into new markets.  The possibilities are tremendous.  And the inspiration behind this idea came on the heels of an Adobe sponsored partner event.
It is important to realize that there is an admittedly selfish aspect to these events, as well.  We use these venues to listen, learn and help.  Providing partners with a stage to present their solutions has allowed rich insight how partners are taking Adobe technologies to market, which in turn highlights areas where we can improve from program features, to our enablement approach and to marketing plans that must align to and support our community. Also in attendance at these events are representatives from Adobe engineering, professional services, product marketing, technical services and sales – all of whom support these shows and judge the showcase competition. So, a full spectrum of Adobe personnel is engaged.  This broadens our collective consciousness around the expanding needs and capabilities of this partner network.  It truly is a special cocktail of people and perspectives that energize and inspire both sides of the partnership.
Oh and I almost forgot – we don’t just listen and learn from our partners — we help, too.  All of the 6 winning solutions from this event will receive Adobe’s assistance in developing a marketing and sales package, wrapped around the partner’s solutions, to help both companies accelerate into target markets and deal flow. We recently loaded sales and marketing assets from previous showcase winners into the new Enterprise Café air application, which you can download here (http://www.adobe.com/go/cafe/).  Check it out.