We Are Family — All My Partners and Me…

Well, it’s about time.  Right!?!  Come on, I can’t be the only person who wanted to see Adobe align our portfolio of enterprise offerings into a more cogent and declarative organization.  It just makes good business sense.  Let’s face it – our restructuring makes much better business sense than HP jettisoning their PC and tablet businesses or Google acquiring Motorola, while their android partners smiled with their nervous support.

At Adobe, we now have aligned our engineering, marketing and partner resources to fully exploit our leadership position in addressing the challenges facing the digital marketer.  Our legacy in the Creative field has placed us in a pole position to lock arms with our partners and the heads of digital marketing to tackle a world that is increasingly more mobile, increasingly more social and increasingly more technical.  Essentially, we have enhanced our market position and partner strategy to align with a CMO who is being forced to transform and reinvent themselves into the Chief Marketing Technologist?

The natural marriage of customer experience management (CEM) and on-line marketing presents a great starting point.  And now with our new alignment, we are organized to win….and win big!

From purely a partner perspective, I believe that we have listened and responded to your input by creating a unified partner organization.  As the leader of this new team, you have my commitment that we will continually strive to earn your business and tune our programs to optimize the impact that we can achieve together in the market.  Partners continue to be key and fundamental to our success.  Over the next several months, we will reveal our plans to combine and align the partner ecosystems around CEM and the Omniture on-line marketing suite for maximum leverage.  These are truly exciting times.  And we are thrilled with and confident that the restructuring of Adobe will yield breathtaking results.

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