Author Archive: Bertil Snel

Case Study: SAP Interactive Forms by Adobe in Amey Plc

In this video interview Stephen Butler, SAP Services Manager from Amey Plc, explains why they choose SAP Interactive Forms by Adobe for their electronic forms needs. 

Amey engaged with Adobe Solution Partner Arch Consulting from the UK for the implementation of the solution. 
Tip – Within the video you can skip to the questions of your interest using the menu on the right.

LiveCycle Developer Center get refresh

Adobe is heavily investing in online tools to make LiveCycle developers and partners more productive. The Adobe Partner Portal underwent a facelift with many improvements in usability as well as more content. Now you can also see the upgrade to the Adobe LiveCycle Developer Center. The new layout and content makes it much easier to get involved and learn about LiveCycle. 

Structures in categories “Get Inspired”, “Get Started” and “Get Involved” means it should be much easier to find the content relevant to you.
New content include videos and presentations on LiveCycle ES2 and LiveCycle Mosaic. 

Update: Partner Connection Portal

Improvements based on your feedback
Over the past few weeks we have implemented a series of updates in the Adobe Partner Portal. In addition to rearranging the layout, we have reworked the navigation and included more content. These optimizations and supplements were based on the feedback of many Adobe Solution Partners, whom we wish to sincerely thank for their comments and suggestions. Now, finding what you need to support your business will be even faster and easier!
Accessing the benefits of the Adobe Partner Program
The Adobe Partner Connection Portal is obviously the right place to access Adobe resources. But that’s not all: Thanks to your valuable input, we have enhanced the portal with additional functions and features.
Google full-text index searching already live on Partner Connection Portal
You can now browse through more than 20,000 documents, announcements, and Partner Program benefits via Google search. In the past, this was only possible based on titles and metatags, which presented a problem to those who did not know the exact title of what they were looking for. Google search now facilitates effective index searching and lists the results by relevance and number of hits. For Adobe partners, this simply means having the right information when they need it.
Here are some of the key improvements:
  • Optimized navigation, including an all-new area with various showcase projects from Adobe partners
  • A more attractive look and feel, along with new functions to help you find relevant information more quickly
  • Google search
  • A new community area with blogs, forums, and events

Rob Tarkoff delivers engaging keynote at Enterprise 2.0

Repost From: Adobe Conversations Blog


Rob Tarkoff, SVP and GM of the Business Productivity Business Unit, addressed the Enterprise community on November 3rd at the Enterprise 2.0 conference in San Francisco. The conference explores the integration of Web 2.0 and social business technologies in the enterprise.

In his keynote address “The Customer-Driven Enterprise,” Rob challenged the community with how enterprise software today is failing to deliver engaging customer experiences. He talked about Adobe’s vision for transforming customer interactions and presented a healthcare vision demo to make this real for the audience.

Needless to say, Rob gave the entire community something to think about.

We highly recommend you watch the replay of Rob Tarkoff’s keynote on E2TV
  • Scroll down the page and click on the player to start it.
  • Once it has initialized go to the bottom of the player and click “on demand”
  • On the right hand side of the player, click on “Enterprise 2.0 November 2009,” then “Keynotes/Sessions”, then choose Adobe Rob Tarkoff’s keynote.

LiveCycle Collaboration Service for Enterprise Applications


Adobe Flash Platform is increasingly adding new services that allow you to build rch Enterprise Applications. The Flash Platform Services make it possible to add collaboration features, distribution features and options that allow you to sell AIR applications using try & buy functionality.

Gartner recently released a research note about the Flash Collaboration Services. A quote from this report:
Adobe will likely become the first vendor to offer cloud-based component collaboration services that can be integrated into business applications. For example, an enterprise could create a training tool for sales agents where the students act as customers to help each other improve skills for customer interaction and upselling. 

For the full report follow this link:

EMEA Partner Summits 2010

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If you are a registered Adobe Solution Partner located in Europe, Middle East or Africa you should consider attending the Adobe EMEA Partner Summits scheduled in January 2010. 

During one day you will get a complete update on the Adobe Strategy & Vision, Products & Solutions and the Adobe Solution Partner Program. In addition the day will be a great networking event with lots of other Adobe Partners and Adobe Senior Management.

Building RIA’s for

If you are already building applications into the Salesforce cloud you have new tools available to build Rich Internet Applications. and Adobe on Monday announced an alliance that brings the Adobe Flash platform to Salesforce’s, where developers build — and often share — business apps for the cloud.
The apps built using Adobe Flash Builder for can be easily deployed to users through the browser using the Adobe Flash Player or directly to the desktop via Adobe AIR.
Adobe Flash Builder for is available today as a developer preview. The full release is expected to be released in the first half of 2010. 
Go here for more information:

Setting Web applications free

Thumbnail image for Open Screen Logo
At Adobe MAX this year there was a lof of news about the Open Screen Project that Adobe initiated last year. Firstly, leading companies announced support for the project including RIM and Google. They join current members Cisco, Nokia, Motorola, Sony Ericsson, Toshiba, and many more. The goal of the initiative is to disseminate rich, attractive online experiences for any device and operating system.
With the amount of available digital content exploding onto all types of screens, customer demand for appealing experiences is increasing at an equally torrid pace. Up until now, however, the disparate technologies involved have left these expectations unfulfilled. 
The Open Screen Project aims to break down such barriers by means of a consistent runtime environment. Based on Adobe Flash — and in the future, Adobe AIR. 
Adobe Flash and AIR make it easy to present interactive Web content, Flash animations, RIA applications and videos both live and on-demand on television and computer screens, mobile devices, and consoles. In addition, the runtime technology’s ability to automatically self-update on mobile devices dramatically reduces the effort required from developers and designers. For this reason, the Open Screen Project has also garnered the support of content providers such as the BBC, MTV Networks, and NBC Universal.
Adobe Flash technology now even more accessible 
Adobe is supporting the Open Screen Project not only by constantly advancing the Flash platform, but by waiving the license fees for Flash Player and AIR, as well. The new release of Adobe Flash 10.1, will be the first full Flash player for mobile devices and PCs including Windows® Mobile, Palm® WebOS, Google® Android™, RIM Blackberry® and Symbian® OS. Flash Player 10.1 is the first consistent runtime release of the Open Screen Project that enables uncompromised Web browsing of expressive applications, content and high definition (HD) videos across devices. 
To access more information, explore the video examples or to register as a developer, visit 
Click the badge below to watch a video that was played at Adobe MAX with 10 top CEOs discussing why they are bringing Flash to their devices.

SoDA: Flash/ActionScript skills most in demand

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“As the dark clouds of the economy envelope the marketing world, many wonder if digital marketing may be a ray of sunshine in the gloom. To find out, the Society of Digital Agencies conducted a broad survey of traditional and digital agencies as well as brands, digital vendors and even freelance digital experts.

Digital agencies are bullish on their success riding out the economic downturn with 91% of international agencies surveyed by the Society of Digital Agencies (SoDA), claiming that there will be the same or more digital marketing work in 2009.
While brands are reducing their digital work forces, the work found that in agency land headcount for digital staffers  is rising with 47% of agencies currently hiring digital personnel. Adobe products dominate the required  solutions sets for the digital marketing industry with Dreamweaver, Flash and Flex the preferred tools of choice. Flash and ActionScript skills were also the most in demand for hiring new workers.

Grab the full report or visit SoDA.

Adobe Advocates: Zuhlke – video interview

We have just published a video interview with Adobe Solution Partner Zuhlke about a project they did for Swiss bank DSwiss. D Swiss is a different bank from many others – they specialize in keeping ultra-secure information assets through internet services.
Zuhlke used Adobe Flex to deliver a specific internet service called ‘Data Inherit’ which allows D Swiss’ customers to upload sensitive documents like contracts and manuscripts and password-protect them with assigned beneficiaries.  
In the interview we hear from Wolfgang Emmerich – CEO of Zuhlke, Walter Hursch – managing partner of Zuhlke and Tobias Christen who is the D Swiss CTO. They talk about consumerization of IT, why Zuhlke partners with Adobe, why they chose Flex to build this project and many other topics.
The video interview is almost 19 minutes in total but you can click through the questions of your interest using the menu to the right of the video.