At Adobe MAX
this year there was a lof of news about the Open Screen Project
that Adobe initiated last year. Firstly, leading companies announced support for the project including RIM
. They join current members Cisco, Nokia, Motorola, Sony Ericsson, Toshiba, and many more. The goal of the initiative is to disseminate rich, attractive online experiences for any device and operating system.
With the amount of available digital content exploding onto all types of screens, customer demand for appealing experiences is increasing at an equally torrid pace. Up until now, however, the disparate technologies involved have left these expectations unfulfilled.
The Open Screen Project aims to break down such barriers by means of a consistent runtime environment. Based on Adobe Flash — and in the future, Adobe AIR.
Adobe Flash and AIR make it easy to present interactive Web content, Flash animations, RIA applications and videos both live and on-demand on television and computer screens, mobile devices, and consoles. In addition, the runtime technology’s ability to automatically self-update on mobile devices dramatically reduces the effort required from developers and designers. For this reason, the Open Screen Project has also garnered the support of content providers such as the BBC, MTV Networks, and NBC Universal.
Adobe Flash technology now even more accessible
Adobe is supporting the Open Screen Project not only by constantly advancing the Flash platform, but by waiving the license fees for Flash Player and AIR, as well. The new release of Adobe Flash 10.1, will be the first full Flash player for mobile devices and PCs including Windows® Mobile, Palm® WebOS, Google® Android™
, RIM Blackberry® and Symbian® OS. Flash Player 10.1 is the first consistent runtime release of the Open Screen Project that enables uncompromised Web browsing of expressive applications, content and high definition (HD) videos across devices.
Click the badge below to watch a video that was played at Adobe MAX with 10 top CEOs discussing why they are bringing Flash to their devices.