Posts tagged "interaction"

Appreciation and Authenticity in B2B Partnerships

Radiating Sunshine
Look, I know that it sounds a bit ‘touchy-feely’ when we start talking about ‘positivity’ and radiating your energy through others to lift them up. And I realize that those of you who know me are probably a bit suspicious when I say that I am now hooked on the concept. In sales, one of the most effective sales tools is our attitude. Customers can feel our enthusiasm when we are passionate about a something. We really do radiate our energy. And that energy truly ignites a chemical reaction in others and elevates their endorphin levels. It has been scientifically proven.
But science aside, we should always be positive and authentic in regards to how we carry ourselves. It’s just the right way to go through life and a bit of good karma never hurts. As we build our partner ecosystem, our extended world of sales and innovation needs to radiate the amazing energy that we are building here at Adobe. This genuine enthusiasm is contagious and will act as a gradational force to pull customers, analysts, partners and even more creative energy to bear on this market movement.
We were very fortunate to have had Mike Robbins join our annual partner conference in Vegas last month. Mike led a brilliant discussion around the impact of being positive and recognizing the contribution of others. He message is so simple, so often over looked and yet when embraced so powerful. Take a look my interview of Mike and start radiating your sunshine.

Come and Find Me!

More than ever, I recognize the truth of Mark Twain’s famous quote, “when I was a boy of 14, my father was so ignorant I could hardly stand to have the old man around. But when I got to be 21, I was astonished at how much the old man had learned in seven years.” You see, my son has reached the apathetic age of 14.  According to him, I am neither funny nor terribly smart.  Thankfully (again – according to my son) I provide an ample supply of food and access to a vast array of technology.

My son and his generation of ‘assumed network access’ are engaging and interacting in a very different way.  While my wife and I still hurry to get our chores down by 9pm on Wednesday night, so we are ready to watch our favorite show, Modern Family, my son casually hits the DVR or slides out his multi-function, touch screen, always connected, “thing-a-ma-bob” and watches what he wants, when he wants, where he wants.

I, too, find myself slipping into this world.  What with my laptop, BlackBerry and iPad, I am now motoring around the web, consuming content whenever and where ever I please.  I ease my blackberry out of its holster with such ease and skill that even Wyatt Earp would be proud.  But all of this trekking and traversing across the web has to make it hard for a marketer to target me, to find me, to inspire me to take action.  I am not sitting in the living room during ‘prime time’, watching ‘must see TV’ anymore.  I’m on the go.

Chief Marketing Officers clearly have a tough job.  An ever increasing number of their customers are thriving, existing and lurking in the web.  So, CMO’s need to find their customers – live where they live – and insert their message in a compelling and emotive manner.  As media budgets continue to rotate to the web, today’s marketer must create, deliver and optimize campaigns that deliver results, increase revenue, enhance customer satisfaction and improve brand awareness – and that enthrall the customer.  The customer experience is the heart; the life pulse of this movement.  When I look at Adobe’s end-to-end assets, we are incredibly well positioned with our technology and our partnerships to help the CMO find me and pull me in.  And if you desire to learn more about Adobe’s role in shaping customer interactions and conversations, then please join us in New York on August 24th and 25th.  We have a rockin’ event planned and would love to see you there:  http://engagewithadobe.com/welcome.html