I recently attended Adobe’s “Create the Web” event in San Francisco on September 24, 2012. One of things that struck me was the role standards are playing in the tools and technologies announced at that event. Adobe is increasingly delivering standards-based tools to simplify the creation of imaginative content for the Web as well as contributing technology to the continuing development of the Open Web Platform standards within the World Wide Web Consortium (W3C).
As the Web platform standards have become available on mobile as well as desktop devices, creating presentations that scale across these devices has become more challenging. The Edge Reflow tool helps create presentations that shift the way the same content is displayed on devices of different sizes using a Cascading Style Sheet (CSS) feature called media queries. PhoneGap Build then allows an author to take a Web platform-based application and package it as a native application that can run on a number of mobile device operating systems.
But, the Web of today still lacks many of the features Adobe customers have grown to appreciate and use. For that reason, Adobe is very active in extending the Web standards to include those features. In the area of presentation layout, Adobe has submitted proposals to allow a presentation to be constructed from multiple flows of material and to have objects on the page exclude other objects or text to achieve layout effects commonly seen in magazines. In the area of graphics, Adobe is helping to standardize the technologies used to create filters that add pizazz to presentations and to allow various elements to be overlaid, transparently. These efforts are accompanied by open-source demonstration implementations that help vendors supporting the Open Web Platform understand the value of and possibilities around the features being contributed. Adobe is in active partnerships developing these features to lead the Web forward.
Adobe is making a strong statement in support of the Open Web Platform standards. We are developing tools that make it easier to produce content for the Open Web, and we are working to extend that standard to better meet the needs of Adobe customers. Thus, standards are significant in the ways Adobe helps creative professionals, publishers, developers and businesses create, publish, promote and monetize their content anywhere.
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