Author Archive: Dariana Ross

Transportation at Adobe Digital Marketing Summit 2012

Here is everything you need to know about Adobe Digital Marketing Summit 2012 transportation:

Transportation upon arrival
Transportation between the Salt Lake City Airport and all hosting hotels is available via a 10–15 minute taxi ride. In addition, Summit host hotels offer shuttle service. You can contact them via service phones near the baggage areas in Terminals 1 and 2. Contact information for select airport shuttles and taxi services is below.

All Resort Express
All Resort Express offers a special discount of $10 per person on Shuttle Service to/from your downtown Summit host hotel. Shuttles depart the airport within 20 minutes of your check-in and will deliver you directly to your door.
Book online
Call 24 hours a day: 435.649.3999 ext # 2 or 800.457.9457 ext # 2. Mention group # 8350.

Hot Lake City Shuttle
$20.00 USD each way for airport service, going to downtown Salt Lake City hotels.
Book online
Call 801.953.5484.

Taxi Information
City Cab 801.363.8400
Ute Cab 801.859.7788
Yellow Cab 801.521.2100

Summit Shuttles
Complimentary shuttle bus transportation will be provided during Summit to the Salt Palace Convention Center between March 19 and March 23. It will serve the Embassy Suites (ES), Little America (LA), Marriott City Center (MCC), Salt Palace (SP), and Sheraton (SH). Buses will depart at 20 minutes intervals.

Note: Guests staying at the Hilton (H), Marriott Downtown (MDT), Monaco (M), and Radisson (R) are within walking distance of the Salt Palace and no shuttle service will be provided, except as noted below.

Monday, March 19

20-minute intervals

7:00 a.m.–8:00 p.m. To SP from ES, LA, MCC, and SH
7:00 a.m.–5:00 p.m. To CAB meetings at MDT from ES, LA, MCC, and SH
6:30 p.m.–10:00 p.m. To ATS/CAB Reception at Elevate from ES, LA, MCC, and SH

Tuesday, March 20

20-minute intervals

7:00 a.m.–10:30 p.m. To SP from ES, LA, MCC, and SH
7:00 a.m.–6 p.m. To CAB meetings at Marriott Downtown and Partner Day at the Hilton from ES, LA, MCC, and SH
7 p.m.–10:30 p.m. To Welcome Reception (SP) from ES, LA, MCC, and SH

Wednesday, March 21

20-minute intervals
7:00 a.m.–12:00 a.m. To SP from ES, LA, MCC, and SH
7:00 p.m.–12:00 a.m. To and from Summit Bash and ES, LA, MCC, and SH
11:00 p.m.–12:00 a.m. From Salt Palace to H, M, and MDT upon request

Thursday, March 22
20-minute intervals
7:00 a.m.–6:00 p.m. To SP from ES, LA, MCC, and SH
6:00 p.m.–8:30 p.m. To Ski Party (MDT) from only ES, LA, MCC, and SH
8:30 p.m.–10:00 p.m. To Depot Party from ES, H, LA, M, MCC, MDT, R, and SH
10:00 p.m.–12:00 a.m. From Depot Party to ES, H, LA, M, MCC, MDT, R, and SH

Two New Sessions Announced for Wednesday

Are you into gamification or do you prefer to spend quiet afternoons rethinking the way you do business? Either way, we’ve got you covered. On Wednesday, March 21, Justin Choi, President and CEO of Cie Digital Labs joins us this year to share how social gaming can help drive audience engagement and monetization. And Jim Stengel, marketing author and brand visionary, will present insights from a study of 50,000 brands that showcase what the world’s best businesses are doing to win in any  market condition.

Speaker: Justin Choi, President and CEO, Cie Digital Labs

Wednesday, March 21 at 3:30pm

S609: Gamification or Jedi mind tricks? How social games drive engagement and monetization

Ever wonder how social games get millions of people to spend billions of minutes—and billions of dollars—playing simple games? Social games use game mechanics that play on psychological triggers. Using large amounts of usage data to monitor in-game behavior, these mechanics are fine-tuned to drive users to spend hours playing games and spend real money for virtual goods. These game mechanics are being applied to all areas of business, including marketing, training, sales, and management. This “gamification” of non-game activities can be used to influence behavior in real-world environments. Learn how you can leverage these mechanics as Jedi mind tricks.

Speaker: Jim Stengel, President and CEO, The Jim Stengel Company

Wednesday, March 21 at 11:45am

S114: The Stengel 50: Learning from the ideals of the world’s greatest companies

Maximum growth and high ideals are not incompatible—in fact, they’re inseparable. Jim Stengel, author of Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies, presents a unique 10-year growth study of 50,000 brands showing how the world’s 50 best businesses, as diverse as Discovery Channel, Innocent, Lindt, Method, and Pampers, have a cause-and-effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values, and greater purposes.

Go to the session scheduler to sign up!

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