Author Archive: Sandy Balzer

Song list: General Sessions

You asked for it, here is the songlist for the Adobe Digital Marketing Summit general sessions…

(Listed by Song, then Artist)


Morning session – Wednesday
Little Talks, Of Monsters And Men
All to All, Broken Social Scene
ID (Levels) (Original Mix), Avicii
Morning Thought, Dale Earnhardt Jr. Jr.
Heaven, Emeli Sandé
I Can Only Imagine, David Guetta, Chris Brown & Lil Wayne
Don’t Move, Phantogram
Polish Girl, Neon Indian
Amor Fati,  Washed Out
Afternoon session – Wednesday
Bizness, Tune-Yards
go outside, cults
Santa Fe, Beirut
Pumped up Kicks, Foster the People
Dog Days are Over, Florence + The Machine
1901, Phoenix
Sun of a Gun, Oh Land
Price Tag, Jessie J
Let Go, Frou Frou
Morning session – Thursday
Beggin’, Madcon
Walking on a Dream, Empire of the Sun
Everlasting Light, The Black Keys
Ritual Union, Little Dragon
Where I’m Going, Cut Copy
7/4 (Shoreline), Broken Social Scene
Ooh La La, Goldfrapp
Dead And Gone, The Black Keys
Bodyrock, Moby
Afternoon session – Thursday
Something Good Can Work, Two Door Cinema Club
I Can Change, LCD Soundsystem
Eyes Wide Open, Gotye
Psychic City (Classsixx Remix), YACHT
Fancy Footwork, Chromeo
Some Chords, deadmau5
Young Blood, The Nake and Famous
I Turn My Camera On, Spoon
Lisztomaia, Phoenix
Derezzed (Remixed by The Glitch), Daft Punk & The Glitch
Young Folks, Peter Bjorn and John

Keynote Announcements

We hope you were able to join us for the Adobe Digital Marketing Summit this morning. If you’re looking for more information about the announcements made on stage, visit the press room.

2012 Adobe Digital Marketing Summit – Day I Keynote Announcements:

  • Adobe Kicks Off Digital Marketing Summit 2012
  • Adobe Simplifies Social Marketing
  • Adobe Digital Marketing Suite Tackles Big Data with Predictive Marketing
  • Adobe Unifies Ad Campaigns across Social, Search, and Display
  • Adobe Drives Personalized Web, Mobile and Social Engagement with Web Experience Management Solution
  • Adobe Partners with hybris on Commerce for Web Experience Management

Learn more


New Sessions for Social Marketing

Adobe simplifies social marketing
In this morning’s keynote, Adobe introduced Adobe Social, a new product within the Adobe Digital Marketing Suite. Adobe Social combines social publishing and engagement with monitoring, social ad buying, and analytics that enable tying social activity to business results. Now that the news is out, be among the first to see a demo of this new solution in our newly added and very exciting breakout session! Two opportunities to attend this session have just been added to the Summit Scheduler, so register now before they fill up!

When/where: Wednesday at 2:00 p.m. in Ballroom B
When/where: Thursday at 11:00 a.m. in Room 251AB

S604: Social marketing simplified: Adobe Social delivers the first end-to-end solution
As the importance of social channels in the marketing mix has risen, so has the emphasis on scalable execution and measurable results. Buyers are demanding a solution that simplifies the social marketing process and allows them to show the impact of social programs on metrics that matter to their business. Adobe Social is the first and only solution to deliver a unified platform across acquisition, engagement, listening, and analytics. Get an in-depth view of the solution and learn how customers are already applying an integrated approach to maximize the ROI of their social initiatives.

  • Introduction of Adobe Social
  • Demo of Adobe Social
  • Benefits of monitoring social advertising and moderation workflows
  • How Adobe customers are capitalizing on an end-to-end approach to social marketing

This session is for social media strategists and digital marketers across all industries.

Jeff Feldman, Director of Strategy, Adobe Systems
Craig Stoe, Director of Social Product Management, Adobe Systems

Win a new iPad…

Don’t forget to enter to win 1 of 4 new iPads. Visit each sponsor in the Community Pavilion, have them stamp the passport you received at registration and turn it your completed passport at the Adobe booth.

Summit companion app

The Adobe Digital Marketing Summit companion application allows you to view, schedule and cancel sessions and labs, as well as connect with other attendees via conference social channels. Use the mobile application to explore the conference agenda, sessions, and labs. You can even view and update your personal schedule right from your device.

Download this HTML5 mobile application:

The Summit mobile application was developed by Active Network, our registration partner.  It is an HTML5 application that is set up as an extension of our registration content repository to ensure attendees have direct access to their personal schedules. Thank you Active Network!