Adobe Digital Marketing Summit News

Phone found on Wednesday in Ballroom I after the session 510: Digital marketing optimization

Please go to registration if you need to claim it.

You asked for it, here is the songlist for the Adobe Digital Marketing Summit general sessions…

Good question.

If your session is located in Ballrooms A – J, you can enter from the Grand Ballroom entrances either just left of registration, or behind the escalators that lead up to the 200 rooms.

We hope you were able to join us for the Adobe Digital Marketing Summit this morning. If you’re looking for more information about the announcements made on stage, visit the Adobe.com press room.

2012 Adobe Digital Marketing Summit – Day I Keynote Announcements:

• Adobe Kicks Off Digital Marketing Summit 2012
• Adobe Simplifies Social Marketing
• Adobe Digital Marketing Suite Tackles Big Data with Predictive Marketing
• Adobe Unifies Ad Campaigns across Social, Search, and Display
• Adobe Drives Personalized Web, Mobile and Social Engagement with Web Experience Management Solution
• Adobe Partners with hybris on Commerce for Web Experience Management

Learn more

Adobe simplifies social marketing
In this morning’s keynote, Adobe introduced Adobe Social, a new product within the Adobe Digital Marketing Suite. Adobe Social combines social publishing and engagement with monitoring, social ad buying, and analytics that enable tying social activity to business results. Now that the news is out, be among the first to see a demo of this new solution in our newly added and very exciting breakout session! Two opportunities to attend this session have just been added to the Summit Scheduler, so register now before they fill up!

When/where: Wednesday at 2:00 p.m. in Ballroom B
When/where: Thursday at 11:00 a.m. in Room 251AB

S604: Social marketing simplified: Adobe Social delivers the first end-to-end solution
As the importance of social channels in the marketing mix has risen, so has the emphasis on scalable execution and measurable results. Buyers are demanding a solution that simplifies the social marketing process and allows them to show the impact of social programs on metrics that matter to their business. Adobe Social is the first and only solution to deliver a unified platform across acquisition, engagement, listening, and analytics. Get an in-depth view of the solution and learn how customers are already applying an integrated approach to maximize the ROI of their social initiatives.

• Introduction of Adobe Social
• Demo of Adobe Social
• Benefits of monitoring social advertising and moderation workflows
• How Adobe customers are capitalizing on an end-to-end approach to social marketing

This session is for social media strategists and digital marketers across all industries.

Presenters:
Jeff Feldman, Director of Strategy, Adobe Systems
Craig Stoe, Director of Social Product Management, Adobe Systems

Don’t forget to enter to win 1 of 4 new iPads. Visit each sponsor in the Community Pavilion, have them stamp the passport you received at registration and turn it your completed passport at the Adobe booth.

Here is everything you need to know about Adobe Digital Marketing Summit 2012 transportation:

Transportation upon arrival
Transportation between the Salt Lake City Airport and all hosting hotels is available via a 10–15 minute taxi ride. In addition, Summit host hotels offer shuttle service. You can contact them via service phones near the baggage areas in Terminals 1 and 2. Contact information for select airport shuttles and taxi services is below.

All Resort Express
All Resort Express offers a special discount of $10 per person on Shuttle Service to/from your downtown Summit host hotel. Shuttles depart the airport within 20 minutes of your check-in and will deliver you directly to your door.
Book online
Call 24 hours a day: 435.649.3999 ext # 2 or 800.457.9457 ext # 2. Mention group # 8350.

Hot Lake City Shuttle
$20.00 USD each way for airport service, going to downtown Salt Lake City hotels.
Book online
Call 801.953.5484.

Taxi Information
City Cab 801.363.8400
Ute Cab 801.859.7788
Yellow Cab 801.521.2100

Summit Shuttles
Complimentary shuttle bus transportation will be provided during Summit to the Salt Palace Convention Center between March 19 and March 23. It will serve the Embassy Suites (ES), Little America (LA), Marriott City Center (MCC), Salt Palace (SP), and Sheraton (SH). Buses will depart at 20 minutes intervals.

Note: Guests staying at the Hilton (H), Marriott Downtown (MDT), Monaco (M), and Radisson (R) are within walking distance of the Salt Palace and no shuttle service will be provided, except as noted below.

Monday, March 19

20-minute intervals

7:00 a.m.–8:00 p.m. To SP from ES, LA, MCC, and SH
7:00 a.m.–5:00 p.m. To CAB meetings at MDT from ES, LA, MCC, and SH
6:30 p.m.–10:00 p.m. To ATS/CAB Reception at Elevate from ES, LA, MCC, and SH

Tuesday, March 20

20-minute intervals

7:00 a.m.–10:30 p.m. To SP from ES, LA, MCC, and SH
7:00 a.m.–6 p.m. To CAB meetings at Marriott Downtown and Partner Day at the Hilton from ES, LA, MCC, and SH
7 p.m.–10:30 p.m. To Welcome Reception (SP) from ES, LA, MCC, and SH

Wednesday, March 21

20-minute intervals
7:00 a.m.–12:00 a.m. To SP from ES, LA, MCC, and SH
7:00 p.m.–12:00 a.m. To and from Summit Bash and ES, LA, MCC, and SH
11:00 p.m.–12:00 a.m. From Salt Palace to H, M, and MDT upon request

Thursday, March 22
20-minute intervals
7:00 a.m.–6:00 p.m. To SP from ES, LA, MCC, and SH
6:00 p.m.–8:30 p.m. To Ski Party (MDT) from only ES, LA, MCC, and SH
8:30 p.m.–10:00 p.m. To Depot Party from ES, H, LA, M, MCC, MDT, R, and SH
10:00 p.m.–12:00 a.m. From Depot Party to ES, H, LA, M, MCC, MDT, R, and SH

Check out the new session below.
Then go sign up in the session scheduler.

Haven’t registered for Summit yet? Do it here.

S208: Thriving in the era of digital disruption

Digital is transforming business, not just marketing—and only customer-obsessed businesses will differentiate themselves from competitors. Learn about using interactive marketing tools, like search, social, mobile, and display ads, to help your business become more customer-obsessed and stay in front of digital disruption.

This session looks at:

• What is digital disruption and why does it matter
• How interactive marketing tools can help you be customer-obsessed
• What to do to differentiate yourself in the era of digital disruption

This session is for interactive marketers and CMOs.

Presented by Shar VanBoskirk, Vice President/Principal Analyst, Forrester Research

Thursday, March 22, 1:30pm-2:30pm

The Adobe Digital Marketing Summit companion application allows you to view, schedule and cancel sessions and labs, as well as connect with other attendees via conference social channels. Use the mobile application to explore the conference agenda, sessions, and labs. You can even view and update your personal schedule right from your device.

Download this HTML5 mobile application:

• iOS
• Android
• BlackBerry
• also supports mobile browsing on the web. 

The Summit mobile application was developed by Active Network, our registration partner.  It is an HTML5 application that is set up as an extension of our registration content repository to ensure attendees have direct access to their personal schedules. Thank you Active Network!

2 new sessions added to Adobe Digital Marketing session scheduler. Go now to sign up.
Not attending Summit yet? Register here!

Thursday @ 11am
S408 – Advanced audience segmentation: Combining multiple data sources to create meaningful user profiles
Audience segments are the foundation of any effective advertising campaign. However, the challenge to turn disparate data sources into meaningful and targetable profiles can be overwhelming. Discover some advanced tips and tricks to help understand and manage multiple data sources and the tools available to create rich audience segments.

Learn about:
•Aligning multiple data sources into a single system
•Applying different data sources to define valid segments
•Creating segments that map to media buys

This session is for advertising and agency professionals.

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Thursday @ 2:45pm
S603 – Personalization powered by social media: What happens when you know more about your customers than they do?
Age, gender, relationship status, personal interests, even favorite books and movies… an individual’s social profile contains a range and depth of information previously unseen and unavailable to marketers. Learn how to – in a safe, permission-based way – use your visitors’ social profile data to enable personalization and targeting, making your digital experiences spot-on relevant and profitable.

This session covers:
•Using social plug-ins, like Facebook for Websites, to incentivize engagement and obtain better customer insight
•Mining social data for insights and creating customer segments used for targeting
•Step-by-step instructions on implementing and executing a social media–powered personalization campaign

This session is for digital marketers across all industries.