Check out the new session below.
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S208: Thriving in the era of digital disruption
Digital is transforming business, not just marketing—and only customer-obsessed businesses will differentiate themselves from competitors. Learn about using interactive marketing tools, like search, social, mobile, and display ads, to help your business become more customer-obsessed and stay in front of digital disruption.
This session looks at:
- What is digital disruption and why does it matter
- How interactive marketing tools can help you be customer-obsessed
- What to do to differentiate yourself in the era of digital disruption
This session is for interactive marketers and CMOs.
Presented by Shar VanBoskirk, Vice President/Principal Analyst, Forrester Research
Thursday, March 22, 1:30pm-2:30pm