Join Adobe’s chief strategist, Mark Randall, for advanced technology on a guided tour through the wild future of digital media, marketing, and creativity. What will media look like tomorrow? Who will create it, where will it be delivered, how will it be measured, and who will profit? As the media industry undergoes disruption, old values will be challenged and emerge as new opportunities. Are you ready? To exploit these opportunities, you need new creative tools, services, and thinking. Adobe’s bold investments in research and development are already leading the way. Discover how Adobe’s creative tools and cloud technologies can drive your success today and tomorrow.
In this session:
- Learn about tools and services that allow you to create, publish, promote, and monetize your content, now and in the future
- Explore new ways to deliver and publish your content to maximize effectiveness
- Discover how to measure and profit from your content
This session is for advertisers, business executives, publishers, content strategists, and marketing developers.
S411 – Thursday March 22 at 1.30pm
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