New Sessions for Social Marketing

Adobe simplifies social marketing
In this morning’s keynote, Adobe introduced Adobe Social, a new product within the Adobe Digital Marketing Suite. Adobe Social combines social publishing and engagement with monitoring, social ad buying, and analytics that enable tying social activity to business results. Now that the news is out, be among the first to see a demo of this new solution in our newly added and very exciting breakout session! Two opportunities to attend this session have just been added to the Summit Scheduler, so register now before they fill up!

When/where: Wednesday at 2:00 p.m. in Ballroom B
When/where: Thursday at 11:00 a.m. in Room 251AB

S604: Social marketing simplified: Adobe Social delivers the first end-to-end solution
As the importance of social channels in the marketing mix has risen, so has the emphasis on scalable execution and measurable results. Buyers are demanding a solution that simplifies the social marketing process and allows them to show the impact of social programs on metrics that matter to their business. Adobe Social is the first and only solution to deliver a unified platform across acquisition, engagement, listening, and analytics. Get an in-depth view of the solution and learn how customers are already applying an integrated approach to maximize the ROI of their social initiatives.

  • Introduction of Adobe Social
  • Demo of Adobe Social
  • Benefits of monitoring social advertising and moderation workflows
  • How Adobe customers are capitalizing on an end-to-end approach to social marketing

This session is for social media strategists and digital marketers across all industries.

Jeff Feldman, Director of Strategy, Adobe Systems
Craig Stoe, Director of Social Product Management, Adobe Systems

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