Are you into gamification or do you prefer to spend quiet afternoons rethinking the way you do business? Either way, we’ve got you covered. On Wednesday, March 21, Justin Choi, President and CEO of Cie Digital Labs joins us this year to share how social gaming can help drive audience engagement and monetization. And Jim Stengel, marketing author and brand visionary, will present insights from a study of 50,000 brands that showcase what the world’s best businesses are doing to win in any market condition.
Wednesday, March 21 at 3:30pm
S609: Gamification or Jedi mind tricks? How social games drive engagement and monetization
Ever wonder how social games get millions of people to spend billions of minutes—and billions of dollars—playing simple games? Social games use game mechanics that play on psychological triggers. Using large amounts of usage data to monitor in-game behavior, these mechanics are fine-tuned to drive users to spend hours playing games and spend real money for virtual goods. These game mechanics are being applied to all areas of business, including marketing, training, sales, and management. This “gamification” of non-game activities can be used to influence behavior in real-world environments. Learn how you can leverage these mechanics as Jedi mind tricks.
Wednesday, March 21 at 11:45am
S114: The Stengel 50: Learning from the ideals of the world’s greatest companies
Maximum growth and high ideals are not incompatible—in fact, they’re inseparable. Jim Stengel, author of Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies, presents a unique 10-year growth study of 50,000 brands showing how the world’s 50 best businesses, as diverse as Discovery Channel, Innocent, Lindt, Method, and Pampers, have a cause-and-effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values, and greater purposes.
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