It’s somewhat of a habit, to post a blog entry with a leading apology for how long I’ve posted a blog entry…over a year in this case. However, it has been a tremendously interesting year at Adobe, building a team called “TXI” (Technology and Experience Innovation) of Technologists and User Experience Designers to deliver on a common belief that the most innovative and effective applications of Adobe technology, are the fusion of great user-experience design and great technology implementations.
You’ll know many of my team already, from the work they have already shared with the community — whether it’s technologists like Alistair McLeod, Peter Martin, Paul Barnes-Hoggett, Yaniv de Ridder, Francois Le Droff, or user-experience designers like George Neill, Jerome Doran, Kalle Korman, James Mellers or Dusty Brown. Along with their numerous other peers spread in our team from Romania to California, this team is responsible for really driving the state of the art in “what’s possible” with Adobe technology and design. In many instances, it’s in the solutions that we deliver for Adobe’s most strategic customers, in other instances it’s working with our partners and system integrators to help drive that thinking into their solutions, and in other instances still that team faces inwards, creating the applications and experiences that allow Adobe to better serve our ecosystem.
Along the way, we’re continually evolving how we think about bringing designers and developers together. We create tools, we derive techniques, we adapt software development methodologies like SCRUM to user-centered design techniques. We find ourselves deriving recurring patterns, whether these be software patterns, technology best-practices, or user-experience patterns that can improve interactions from one problem domain to the next. And it all culminates in the work the team delivers, and is proud of delivering.
I am missing an opportunity sharing our thoughts as we go, and collecting your thoughts along the way. And this is a tremendous vehicle for doing so.
There’s 4 things I care most about when I think about creating best imaginable experiences:
I care about Adobe technology; I truly believe that the phenomenal work of our product teams gives us the fabrics, the materials, the tools and the techniques to carve the most aesthetic, most effective and simple experiences, as abstractions to the most complex, robust and scalable enterprise solutions. And the more our technology platform matures, the more the world shifts to software that works the way people work, not the way systems work, the more experience matters, then the more I get excited about the opportunities we see not just to create effective veneers upon complex enterprise systems, but the more I see incredible integrations between our platform technologies and run-times, our creative products in the enterprise, our video and media products. Enterprise workflows, creative workflows, the seamless blend from virtual to just-in-time manufacturing, the production, protection and monetization of interactive media content, all present an incredible array of technologies from which to craft and carve solutions.
I care about Technology. More than just Adobe technology, but trends, directions, innovations and opportunities. Innovation is so often a product of cross-pollenation; taking ideas from one ecosystem and germinating them in another. Tracking trends and innovations in the wider technology ecosystem is the manner by which we ensure that we have the most advanced bricks and mortars to bring experiences to life; and as the materials we work with evolve, that in turns informs the experiences we are able to deliver. Design informs technology, but technology can also inform design.
And I care about Design. More than anything else. Technology is in service of the user, the customer, the citizen … it is necessary but not sufficient. Adobe has an incredible community of designers and creative professionals, and an incredible community of developers and engineers. The consumerization of IT, the trends in the industry from system centric to people centric applications, all bring mass market realization to the importance of Design in the software development process. This is something we are incredibly passionate about…we believe that design and development is a handshake, not a handover, and our people, our skills, our tools, our processes and our methodologies have evolved to bring these disciplines together (but not to create “devigners”, an inmate in disguise who still pulls strings in the day to day running of the asylum).
And all of this ? Adobe products, Technology trends and Design thinking ? To me, they are in service of Innovation. For that is what drives us, that is what keeps this team ticking, that is why customers engage us, why partners listen to us, and why in turn we enjoy immersing ourselves in our customers business, walking in their customers shoes, and understanding our partners opportunities. By bringing together our technology and design, we have an incredible opportunity as an industry to Innovate.
How can that not be exciting ?
So being the things that we care about as a team, these are the things we care about sharing. And in return, we hope to learn as much from you in return.
Where do we start ?