Samartha Vashishtha works as a Content and Community Lead for the Adobe LiveCycle Enterprise Suite. He enjoys documenting workflows and using visual approaches, such as infographics, in his work to make it dead simple for readers to understand complex scenarios. Samartha has been actively blogging and using social media channels to engage the user community. He is also a moderator for "The LiveCycle Post", a community content aggregator for LiveCyle (see http://blogs.adobe.com/LiveCyclePost). At the STC Summit in Sacramento in 2011, Samartha delivered a well-received case study on the Adobe Community Help model. He has published several papers and articles in leading industry journals, including Intercom and the IEEE PCS Newsletter. While his professional interests include Web analytics (he is an Adobe Certified Expert in SiteCatalyst), content optimization, and SEO; beyond work, Samartha is a published bilingual poet, gadget aficionado, and intermittent technology journalist. This profile was written in third person by Samartha himself.