Adobe Day Oct 20: Ideas “bloom” in City of Roses (Portland)

September 6, 2013 @ 12:55 PM, By Maxwell Hoffmann

The Adobe Tech Comm Marketing Team is excited to announce a FREE upcoming thought leadership and networking event “Adobe Day @ LavaCon 2013“! This half day event, which includes Continental Breakfast and a networking lunch takes place Sunday morning, October 20th, in Portland Oregon’s downtown Hilton Hotel (the Lavacon conference venue). Registration begins at 8:00 read more…

Adobe STC Summit Interviews 7: Leadership in TechComm, Teaching TechComm & Copy vs. Content

August 1, 2013 @ 12:03 PM, By Maxwell Hoffmann

In this week’s installment of more Thought Leader interview’s from this year’s STC Summit, we cover a variety of topics, ranging from how leadership can be achieved within a TechComm Group, important ingredients required in teaching TechComm and what is the difference between editorial “copy” and intelligent, searchable content.   Neil Perlin: Merging of Mobile read more…

Adobe STC Summit Interviews 6: The Hairball of Content & Write Shorter Sentences

July 26, 2013 @ 9:51 AM, By Maxwell Hoffmann

In this week’s installment of more Thought Leader interview’s from this year’s STC Summit, we cover a variety of topics, ranging from why TechComm students should learn HTML5, how to unravel the “hairball of content” to why it is so important to just writer shorter sentences.   Ray Gallon: Untangling the Hairball of Content “There read more…

Adobe STC Summit Interviews 6: Think Global, Reclaim Content Strategy & FrameMaker Saves the Day

July 22, 2013 @ 12:33 PM, By Maxwell Hoffmann

In this week’s installment of more Thought Leader interview’s from this year’s STC Summit, we cover a variety of topics, ranging from why “tech writers” should reclaim content strategy, why we should focus on business issues, and how important it is to think globally.   Rahel Baile: Reclaiming Content Strategy Rahel Baile reminds of something read more…

Adobe STC Summit Interviews 3: content modeling, problem solvers and “Word Up!”

July 8, 2013 @ 2:40 PM, By Maxwell Hoffmann

In this week’s installment of more Thought Leader interview’s from this year’s STC Summit, we cover a variety of topics, ranging from “content modeling” to how to rebrand yourself as a “problem solver” rather than just a “technical writer.”   Jack Molisani: Seek Out Problems and Solve Them LavaCon’s Jack Molisani provides a thought-provoking view read more…

London calling: Congility conference 2013

July 1, 2013 @ 7:10 PM, By Maxwell Hoffmann

In yet another guest blog, Adobe partner Jang Graat gives excellent coverage of last week’s Congility conference on the outskirts of London. Variety of themes and issues at Congility conference After the 2-week tekom roadshow I had one week off and then packed my bags again to hit the road for Adobe. This time it read more…

TCWorld Roadshow wrapup: Changing the venue without stopping the show

June 18, 2013 @ 4:02 PM, By Maxwell Hoffmann

In the first 2 weeks of June, a small but devoted team travelled from Helsinki to Paris to spread the word about modern methods in technical communication. The tcworld roadshow took us from countries on the Arctic sea to a country that has beaches on the Mediterranean, from “vodka in the rocks” in a bar read more…

Adobe STC Summit Interviews 1: eBooks, Storytelling and reaching the Disabled

June 18, 2013 @ 3:13 AM, By Maxwell Hoffmann

This is the first in our series of video interviews with key thought leaders and bright attendees at the STC Annual Summit in Atlanta. Adobe installed cameras, lights and had the “Content Wrangler” himself to help gather some of the most interesting thought leaders present. We have 40 interviews to share, and will be rolling read more…

Report from Paris: TCWorld Roadshow with FrameMaker

June 17, 2013 @ 2:25 AM, By Maxwell Hoffmann

The last event in the tcworld roadshow: Paris. Of course this city is famous for its Eiffel tower – a remarkable feat of engineering, built for the World Exposition in 1889 and expected to last only a couple of years but still standing today. And of course this is supposed to be the city of read more…

Report from Antwerp: TCWorld Roadshow with FrameMaker

June 14, 2013 @ 12:32 PM, By Maxwell Hoffmann

Traveling to Antwerp is best done by train, as traffic jams can get really crazy on the ring road and the center of town is maze of tiny streets with lots of traffic lights, trams, buses and zebra crossings with slow pedestrians dragging suitcases or holding up their cameras, oblivious of the stress that is read more…

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