Adobe Day Oct 20: Ideas “bloom” in City of Roses (Portland)

September 6, 2013 @ 12:55 PM, By Maxwell Hoffmann

The Adobe Tech Comm Marketing Team is excited to announce a FREE upcoming thought leadership and networking event “Adobe Day @ LavaCon 2013“! This half day event, which includes Continental Breakfast and a networking lunch takes place Sunday morning, October 20th, in Portland Oregon’s downtown Hilton Hotel (the Lavacon conference venue). Registration begins at 8:00 read more…

Adobe STC Summit Interviews 6: Think Global, Reclaim Content Strategy & FrameMaker Saves the Day

July 22, 2013 @ 12:33 PM, By Maxwell Hoffmann

In this week’s installment of more Thought Leader interview’s from this year’s STC Summit, we cover a variety of topics, ranging from why “tech writers” should reclaim content strategy, why we should focus on business issues, and how important it is to think globally.   Rahel Baile: Reclaiming Content Strategy Rahel Baile reminds of something read more…

TCWorld Roadshow wrapup: Changing the venue without stopping the show

June 18, 2013 @ 4:02 PM, By Maxwell Hoffmann

In the first 2 weeks of June, a small but devoted team travelled from Helsinki to Paris to spread the word about modern methods in technical communication. The tcworld roadshow took us from countries on the Arctic sea to a country that has beaches on the Mediterranean, from “vodka in the rocks” in a bar read more…

Adobe STC Summit Interviews 1: eBooks, Storytelling and reaching the Disabled

June 18, 2013 @ 3:13 AM, By Maxwell Hoffmann

This is the first in our series of video interviews with key thought leaders and bright attendees at the STC Annual Summit in Atlanta. Adobe installed cameras, lights and had the “Content Wrangler” himself to help gather some of the most interesting thought leaders present. We have 40 interviews to share, and will be rolling read more…

Report from Antwerp: TCWorld Roadshow with FrameMaker

June 14, 2013 @ 12:32 PM, By Maxwell Hoffmann

Traveling to Antwerp is best done by train, as traffic jams can get really crazy on the ring road and the center of town is maze of tiny streets with lots of traffic lights, trams, buses and zebra crossings with slow pedestrians dragging suitcases or holding up their cameras, oblivious of the stress that is read more…

Report from Eindhoven: TCWorld Roadshow with FrameMaker

June 13, 2013 @ 4:44 PM, By Maxwell Hoffmann

Another week, another part of Europe. Today the tcworld roadshow landed in Eindhoven. This city was a tiny town when the Philips family started a light bulb factory in 1891. The city is still known as the ‘city of lights’ in the Netherlands. Thanks to the enormous amount of educated workforce that was needed by read more…

Report from Copenhagen: TCWorld Roadshow with FrameMaker

June 7, 2013 @ 12:43 AM, By Maxwell Hoffmann

The end of the first week in the tcworld roadshow found us in the Danish capital Copenhagen. The hotel was conveniently close to the airport but a little further away from the center of this beautiful town. I was staying in a small apartment in the North and on my way to the bus that read more…

Report from Stockholm: TCWorld Roadshow with FrameMaker

June 5, 2013 @ 12:26 PM, By Maxwell Hoffmann

Two days after Helsinki we landed in Stockholm for the second stage in our tour across Northern and Northwestern Europe. The venue was of a totally different style, in a modern hotel conveniently located next to the main railway station. A unique opportunity that we could not pass up was the presence of an ice read more…

Report from Helsinke: TCWorld Roadshow with FrameMaker

June 3, 2013 @ 5:51 PM, By Maxwell Hoffmann

One of our key European partners, Jang Graat, is representing Adobe at a series of road shows this month. This is Jang’s first guest blog on an event in Helsike. Helsinke Highlights In the grandeur of the beautiful Paasitorni hotel in Helsinki, the tcworld roadshow took off today. Co-organized by the German tcworld organization for technical communication read more…

#AdobeDay is back! And it’s a BYOT party!

April 22, 2013 @ 9:31 AM, By Parth Mukherjee

Hello everyone! At the last STC Summit last year in Chicago, we had several people come up to us and say they were sad they missed the amazing lineup of speakers we had at Adobe Day just one day prior to the Summit opening. To ensure no one misses the great opportunity this time, we’ve read more…

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