Trends: Levels of Re-use

May 2, 2013 @ 4:39 PM, By Maxwell Hoffmann

In this blog, our guest blogger, Tony Self of Hyperwrite in Melbourne, Australia, shares his thoughts on various levels of Re-use. Tony has done several guest webinars with AdobeTCS. You will find links to recorded webinars and upcoming webinars at the end of this blog. Levels of Re-use, by Tony Self At the heart of read more…

Trends: The Changing Nature of Content

April 25, 2013 @ 6:11 AM, By Maxwell Hoffmann

Ellis Pratt of Cherryleaf in the UK made a very compelling presentation on the Changing Nature of Content in a recent webinar with Adobe. There is a webinar recording, and a detailed white paper (authored by Pratt) which you can download on this subject. NOTE: both of the links in the previous sentence will take read more…

#AdobeDay is back! And it’s a BYOT party!

April 22, 2013 @ 9:31 AM, By Parth Mukherjee

Hello everyone! At the last STC Summit last year in Chicago, we had several people come up to us and say they were sad they missed the amazing lineup of speakers we had at Adobe Day just one day prior to the Summit opening. To ensure no one misses the great opportunity this time, we’ve read more…

Changing the engine without stopping the car (part 2)

February 26, 2013 @ 7:26 AM, By Parth Mukherjee

In the first part of this 2-part article, I explained how mixing structured with unstructured content in the same publication process was vital to the success of several conversion projects I have undertaken in the past years. It is simply not feasible for a company to stop for months while rewriting their legacy documentation or converting all read more…

Changing the engine without stopping the car (part 1)

February 11, 2013 @ 12:54 PM, By Parth Mukherjee

Even if it is crystal clear that structured authoring has many advantages, many companies cannot afford to make the jump into the new paradigm. There is too much legacy documentation that cannot be left behind, and there is never time enough to stop all the presses for months while the old content is being converted read more…

Do You #WriteRight?

February 6, 2013 @ 10:44 AM, By Parth Mukherjee

“It’s your Word against…my FrameMaker!”  It’s time to write technical content on the leading technical writing tool. There’s so much we could say. But for now, visit: www.DOUWRITERIGHT.com 

JoAnn Hackos on Predicting DITA cost savings

November 19, 2012 @ 12:05 PM, By Maxwell Hoffmann

Our November 19th webinar with Dr. JoAnn Hackos of The Center for Information-Development Management (CIDM) covered an insightful strategy in determining how to accurate predict cost savings with DITA. This issue has been a key “bug-a-boo” with many customers, who know that they need to move to DITA, but who need a compelling business case read more…

Learning from Webinars: Getting from Point A to Point B with Structured Authoring

November 16, 2012 @ 12:15 PM, By Maxwell Hoffmann

We have a recording of an incredibly dynamic webinar from November 16 that is a “must see.” VASONT and Publishing Smarter joined forces to find a uniquely visual way to cover the many issues and potential barriers that may arise when you decide to migrate to structure authoring. You may view “Structured authoring: getting from read more…

3 Key Webinar Recordings to Help set your strategy for 2013

November 9, 2012 @ 4:44 AM, By Maxwell Hoffmann

[Updated Blog: webinar recording links and additional information added] — Our goal at Adobe Tech Comm is not only to provide meaningful “how to” demos on our product line, but also to share vision and strategy from experienced thought leaders and practitioners from our field. In the month of November, we had 3 especially interesting read more…

A new view on Content Strategy by Joe Gollner

November 8, 2012 @ 3:39 AM, By Maxwell Hoffmann

Adobe Tech Comm recently hosted visionary content strategist Joe Gollner on the topic of “Content Strategies for the Real World.” This blog summarizes key concepts covered in the webinar. You may view a recording of the entire webinar by clicking here. Joe started his discussion with his definition of “The Intelligent Content Imperative”: A Global read more…

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