Mobile Goes Global: How to keep pace

December 12, 2012 @ 12:35 PM, By Maxwell Hoffmann

Did you know that more people on the planet use mobile phones than toothbrushes? Did you know that there are 5x as many cellphones on the planet as there are PCs? In 2013 mobile devices will overtake PCs as the most common means of access to the Web. Val Swisher of Content Rules delivered a read more…

Global Mobile Lessons from Localization World

October 22, 2012 @ 4:32 PM, By Maxwell Hoffmann

Last week Adobe participated in the Localization World conference on the edge of Seattle’s busy harbor. Passing ferrry boats and container ships were unable to divert the attendees attention from dozens of relevant and compelling presentations on the latest challenges facing anyone who wants to make their content go global. Although the conference’s focus was read more…

Adobe Day speakers share vision at LAVACON Conference

October 12, 2012 @ 2:22 AM, By Maxwell Hoffmann

The first Saturday in October, Adobe TCS assembled an impressive array of thought leaders and topics to present what was essentially a “demo-free” industry trend overview. This blog gives an overview of key points from presentations, as well as photos to give you a feel for the event. We had a “full house” at the read more…

We are all “Translators”: converging roles & tools in L10n & tech comm surface at GALA Conference

March 30, 2012 @ 2:47 PM, By Maxwell Hoffmann

A conclave of L10n thought leaders at the recent annual GALA gathering in Monte Carlo Flying home from the GALA Conference (#galaconf) in Monte Carlo has brought some new insights and trends to the surface for me. (It’s a long “flight” due to 5 hour delay leaving Nice which snow-balled into 30 hours of end-to-end read more…

Next stop Monte Carlo/GALA: Tech Comm Suite and Localization

March 24, 2012 @ 8:41 PM, By Maxwell Hoffmann

This isn’t one of those “don’t you wish you were me blogs.” Yes, I’m on my way to Monte Carlo for an exciting GALA conference on the lastest trends in translation and localization. Like my first blog, in a way it’s a trip “home” … back to translation agencies and the localizatin industry I worked read more…

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