Throughout the years there have been quite a few changes to the tools and standards being used within the TechComm industry. For about 25 years or so, I have been able to witness the growth of some of the most effective methods available to create, manage and publish content. For a long time, content was […]
Tag: Content Strategy
Content Strategy Applied London 2017: Get 30% discount with Adobe
Adobe is pleased, as the platinum sponsor of Content Strategy Applied (“CSA”), to offer a special rate to this top-notch content strategy conference. Read more about this unique event, and find out how to register at a special Adobe discount. In this Blog Post What is Content Strategy Applied? Why Should I Attend Content Strategy […]
[Guest Post] “Does Structured Content improve ‘findability’?”, by Cheryl Landes
[Note from the Editor] This week, our guest blogger is Cheryl Landes; a familiar face to many of us who attend major conferences. Cheryl touches on one benefit of structured content that is not always highlighted: your search engine optimization can increase dramatically when content is structured in a consistent fashion. Read on for more […]
Adobe Day @ LavaCon 2013: Ideas “bloom” in City of Roses (Portland)
The Adobe Tech Comm Marketing Team is excited to announce a FREE upcoming thought leadership and networking event “Adobe Day @ LavaCon 2013“! This half-day event, which includes Continental Breakfast and a networking lunch takes place Sunday morning, October 20th, in Portland Oregon’s downtown Hilton Hotel (the Lavacon conference venue). Registration begins at 8:00 AM […]
Second looks: Whitepaper on Flexible Interaction Language with UDVs (RoboHelp)
Adobe Tech Comm periodically posts “in depth” white papers to help you choose strategies, master tools and overcome production challenges. One paper we posted a few months ago merits a second look. This blog touches on some key points you will discover when you download the paper. You may download the white paper by clicking […]
[Guest Post] “Gamification: The Stakes for Content Design”, by Neus Lorenzo
A kitten, a ball and a beach … A kitten chasing a ball of yarn; a beach tourist at a pinball machine; a bored train-traveller, killing Angry Birds on a smartphone … what do they have in common? Yes, of course, all of them are playing. You say you don’t want to play? Many animals […]
[Guest Post] “How do Policies and Procedures intersect with TechComm?”, by Raymond Urgo
In this guest blog, Policies and Procedures expert Raymond Urgo shares highlights from his recent webinar, “P&P Sess 1) Policies & Procedures Communication versus Technical Communication – What’s the Relation?.” You will definitely want to view the webinar recording, but in this brief blog Raymond gives a good overview of the areas where TechCom and […]
Adobe STC Summit Interviews 7: Leadership in TechComm, Teaching TechComm & Copy vs. Content
In this week’s installment of more Thought Leader interview’s from this year’s STC Summit, we cover a variety of topics, ranging from how leadership can be achieved within a Technical Communication Group, essential ingredients required in teaching TechComm and what is the difference between editorial “copy” and intelligent, searchable content.
Did you miss RoboHelp 101 “Summer School?”
With the busy summer months of June and July, you may have missed our “Summer School” session, which was a 3-part overview of RoboHelp. Our goal was to give you a “20,000 foot view” of the products most important capabilities. Fortunately, all webinars were recorded, and we have placed links in this blog. You can […]
[Guest Post] “Content Strategy: A Wicked Problem”, by Ray Gallon
Wicked Problem: a problem that is difficult or impossible to solve because of incomplete, contradictory, and changing requirements that are often difficult to recognize. From the Wikipedia Article If this feels like familiar territory to you – and it certainly does to me – you’ll have no problem recognizing that we content workers need strategies […]