The pace of change – mobile must-reads

The @AdobeUK Team

July 06, 2012

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We know mobile is developing at an unprecedented rate and last week was no exception, with mobile stories filling the news. We’ve chosen four of the best highlighting the advances in the industry.

The Guardian recently blogged about how mobile phones are changing the world of retail at a remarkable speed. According to the IMRG Capgemini m-Retail Index, m-commerce experienced a whopping 359% year-on-year increase in May and is only set to grow as the sale of tablet devices continues to drive the electronics market.  We know the tides are turning in retail and only time will tell who will flourish in this new era.

Another enormous mobile stat that emerged recently was mobile search spend.  Econsultancy revealed that spending on mobile search in the US increased 333% in Q2 2012 compared to the same period last year, according to a report from IgnitionOneThis figure also supports our Q1 stats which found that mobile now accounts for 8% of US search spend compared to 11% in the UK.

Last Friday, Orange announced the first large-scale rollout of a SIM-based NFC solution to enable NFC-readiness for mass deployment of mobile contactless services – the first operator in Europe to do this at a national scale. The days of carrying small change could be on the way out as another step is taken towards the future of wireless communication. 

Finally, finishing on a futuristic note, a Japanese collaboration recently presented an OLED screen that allows users to use both sides of the surface at the same time. This transparent two-sided touchscreen could be the future of Smartphones. There’s a video on the website for a more in-depth look at this innovative new technology.


The future is digital and mobile is a big part of this. As mobile devices continue to evolve, it’s an exciting time!




Let us know your #FutureOfDigital stories by tweeting us at @AdobeUK.


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