Digital Campus 2013 Report: Universities falling short of student expectations

The @AdobeUK Team

May 16, 2013

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Hot off the press! We’ve just released our Digital Campus 2013 report, which reveals that universities still have a way to go in making students feel they are getting value for money following the tuition fees rise.

Specifically, students from this year’s intake are pinpointing the provision of suitable libraries and technology as the main areas needing improvement, with two-thirds (63%) saying they expected to have access to more support facilities and services than they are actually getting.

Despite the fact that 96% of students said the number one reason they chose to go to university was to increase their chances of getting a job when they graduate, only a third (33%) think their university will help them do this now.

As a result, we are calling on Vice Chancellors to review their ICT strategies to help live up to their student’s digital demands.  Click on the infographic below to view all the key findings in detail:

For more information on how Adobe can help institutions live up to student demands visit

Adobe Education Digital Campus Infographic blog











































Adobe joins #IncludeDesign


February 01, 2013

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This week’s announcement that computer science will be granted EBacc status in the Government’s planned GCSE reforms is a positive step in the right direction, however it does not go far enough.

Whilst the move to include Computer Science in the mooted English Baccalaureate will no doubt help equip future generations of 14 to 16-year olds with some technology skills that higher education institutions and businesses may be looking for, it does not address the fundamental problem of omitting design and the wider arts as a core subject in the proposals. As it stands, a gaping hole remains in the Government’s planned reforms with the continued omission of arts subjects in the.

Therefore, I’m pleased to announce that today Adobe has joined the #IncludeDesign campaign, as part of our ongoing commitment to supporting creativity in education in the UK.

The creative industries constitute one of the fastest-growing sectors in the UK and the creative skills needed to be successful should be fully supported & embedded in both primary & secondary education. Our own research tells us that 77% of UK employers and University lecturers place a high value on creativity in school leavers, with 78% of people in the UK in agreement that creativity is key to driving economic growth.

The UK is renowned for its creativity thanks to its successes in fashion, art, design, film and music, so providing all students with access to creative subjects is essential to our future economic success.

A programme of study devoid of any arts or design tuition threatens to stifle creativity, which is why today we are joining some of the creative industry’s best known names and most high-profile agencies in backing #IncludeDesign. You can find out more by checking out this article on Digital Arts.

Liz Wilkins, Senior Education Marketing Manager, Adobe


The role of photo imaging in education #AdobeGen

The @AdobeUK Team

November 23, 2012

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Response to plans for an English baccalaureate system

The @AdobeUK Team

November 19, 2012

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The arts are key to creativity in learning, so plans for an English baccalaureate system for UK schools that omit arts subjects is worrying, particularly in light of our own research which shows that 77%* of UK employers and University lecturers place high value on creativity in school leavers.

78%** of people in the UK agree that creativity is key to driving economic growth. And although 61%** feel that creativity is ‘stifled’ by the current education system, they do agree that more needs to be done to foster it. My fear for an education system devoid of any arts tuition, is that creativity will be stifled even further.

The key will be technology, which when used effectively, will need to play an increasingly central role in helping schools to drive creativity and support arts subjects. We work with schools, such as Chalfonts Community College, who have created Digital Art courses that blend virtual and reusable learning resources. This involved rewriting the traditional art specification to include digital media – from digital imaging, film, animation, graphics and game making – to help students learn creative skills which influence their approach across the curriculum.
The UK is renowned for its creativity thanks to its successes in fashion, art, design, film, food and music, so creative schooling is incredibly important. We have the best creative higher education system of any country in the world, but cutting arts from secondary education I fear will create a skills gap between school and higher education or the workplace in years to come.”

Liz Wilkins, Senior Leader, Adobe Education UK 

*Taken from Adobe’s ‘Creativity in the Classroom’ report, 2010
**Taken from Adobe’s ‘State of Create’ report, 2012

Integrating animation into the classroom #AdobeGen

The @AdobeUK Team

November 15, 2012

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