October 04, 2013
October 02, 2013
Last week, the Adobe education team headed to Glasgow to catch up with some of Scotland’s most influential educators and administrators. We met some wonderful people there and would like to thank all our guests who made the effort to join us and tell us their thoughts on education. This was a great opportunity for us to hear first-hand what educators and administrators think about the evolution of the education system, not only in the UK but also across the globe. The emergence of new technologies, social media and access to internet are creating an exciting environment to educate students and encourage their creativity.
What we heard was that educators – right across the primary, secondary and higher education sectors – all recognise the importance of fostering creative thinking in the classroom, and the findings of our recent State of Creativity report resonated with them a great deal. In particular, educators are in agreement that the way the curriculum is currently set up actually stifles creativity, rather than giving students space to grow and explore possibilities, and that an important step in addressing this challenge is to give educators, and their students, access to new technologies and access to information to facilitate and advance creative thinking.
However, many of the teachers expressed a concern around their own skill levels and ability to use technology to facilitate the teaching or education process. Educators are currently under pressure to acquire new skills themselves in order the facilitate 21st century creative thinking in education and impart knowledge to students. At Adobe we have made it our aim to empower teachers with platforms, resources and tools, to facilitate the transformation taking place in education, such as Adobe Education Exchange.
In facilitating learning, teachers will make it easier for their students to learn how to think critically and understand how the learning process works – which in turn will help to nurture their creativity.
- Mark A’Bear, Adobe UK Education Manager
September 18, 2013
Mark A’Bear, UK Education Manager, Adobe UK responds to the publication of the new national curriculum for computing which aims to teach children between the age of five and 16 to code
“Adobe welcomes the government’s publication of the new national curriculum for computing, which aims to teach children between the age of five and 16 how to code. This is a positive move that will not only help to increase student engagement, but also provide young people with the digital creativity skills needed in today’s workplace.
Our own research tells us 67%* of educators across the UK believe that creativity in education is vital to fuel the economies of the future, yet despite this 65% of teachers believe they can be doing more to teach this affectively, with 61% saying they feel the current education system is stifling them. Furthermore, 69% of teachers pinpoint having access to more tools and techniques as being the number one way they can teach creativity more effectively, further highlighting the need for schools to invest in the latest technologies to help support their staff.
We work with schools, such as Chalfonts Community College in which technology and digital skills such as coding plays a central role in helping to drive creativity in its students. For example, they rewrote the traditional art specification to include digital media – from animation, digital imaging, film game making – to help students learn creative skills which influence their approach across the curriculum. Through learning complex digital skills such as coding, they not only saw an increase of attainment increase, but an increase of student engagement too, in particular with previously disengaged boys.
The government review of the computing curriculum is certainly a step in the right direction towards creating a more creative learning environment, but the next step will be ensuring students are given the right industry standard tools to work with. It’s therefore up to institutions to increase student access to technology, which will in turn give them a freer rein to express their creative talents.”
*Taken from Adobe’s ‘State of Creativity in Education’ report
State of Creativity in Education: Teachers Call for an Overhaul of Creative Education Across The Curriculum
September 12, 2013
Hot off the press! We’ve just released our State of Creativity report, which reveals that 67% of teachers and lecturers in the UK believe that creativity in education is vital to fuel the economies of the future, yet believe the current curriculum is hindering them from fostering creativity in education.
It shows that 68% believe in order to teach creativity well, there needs to be a transformation in the way institutions across the country work, with 61% stating that creativity is ‘stifled’ by the current education system. When asked to name the most important step to addressing this 69% of educators said they need more tools and techniques to teach creativity.
As a result, we are calling on decision makers within schools and universities to invest in the latest technologies to help support their staff and meet the growing expectations of parents. Click on the infographic below to view all the key findings in detail:
September 06, 2013
As the fashion world gears up for the Autumn/Winter season, stylish men across the UK with a thirst for the latest trends are set to have a new ally, as today sees the launch of a new digital weekly edition of monthly men’s magazine, Esquire.
Dubbed Esquire Weekly, the new tablet format is designed for men on the move.
By introducing the digital weekly format, brought to you using Adobe Digital Publishing Suite, Enterprise Edition, it allows Esquire to become more up to date for their readers. It is an interesting shift, but a necessary one in order for Esquire to attract a new, younger audience.
The concept for the new weekly title is “your week in 20 minutes”. Esquire promises it will deliver seven original features spanning culture, politics, comedy and food. Features will be brought to life with interactive functionality and video, and the app will also contain an in-built e-commerce functionality enabling people to search and buy product recommendations.
The move to introduce e-commerce functionality will have particular appeal to their target demographic. In 2012, some 12.7% of all purchases were made over the internet, according to a recent study, and this is projected to rise to 22% by 2018. Clothes are the most popular online purchases by men with 43% of internet users purchasing items online. Giving their readers the opportunity to ‘get the look’ with the swipe of a finger will have huge connotations not just for the title but also its advertisers. By using the Adobe Digital Publishing Suite Enterprise Edition Esquire will be able to drive tablet-commerce revenue by allowing customers to purchase using links to various eCommerce sites from within the app.
Other new additions for Hearst include the launch of bi-annual fashion magazine, the Big Black Book as well as a complete overhaul of the Esquire website in the spring, and a concerted push into mobile apps for smartphones.
The Esquire Weekly app will be sold exclusively through the Apple iTunes store. The app is launched with a 30-day free trial period and beyond that will cost 99p per week – Esquire currently costs £4.25 in print from a newsagent. A three-month deal, for £4.99, will provide 12 Esquire Weekly editions, three of the digital editions of the monthly magazine and one of the Big Black Book.
An Android version for other tablet devices set to follow in the near future, make sure you follow @AdobeUK for more updates.