Adobe Generation Is Back! 5 New Courses To Hone Your Creative Skills

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November 12, 2013

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Following the huge success of Adobe Generation last year, we’re excited to announce that it’s back for the 2013/14 academic year – and it’s even bigger than before. We’re rolling out five new free online courses for up to 50,000 students (aged 14-19) and teachers across the country, adding Video Production and Apps Design courses to the Photo Imaging, Animation and Games Design sessions that we offered last year.

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We know from our own research that there is growing demand from employers for so called ‘new creatives’ – they want a multi skilled workforce. By introducing the extra courses to Adobe Generation, we hope to support industry in creating this new workforce, and young people themselves in becoming multi-skilled, by giving them the opportunity to develop a wider range of digital design skills.

Adobe Generation is a great resource for anyone looking to expand their creative skills. Each of the five courses on offer will run over a five week period, with one live session taking place over Adobe Connect every Tuesday. During each weekly session, we, together with experts from each field, will be teaching a different creative discipline – for example, how to plot a story line of a game, or cut and edit a video into a final narrative sequence. We then set weekly tasks for students to do in between sessions so they can put those skills into practice, using a free trial of Adobe Creative Cloud.

In addition to learning practical skills, students will also be able to explore different creative careers firsthand through the help of our industry experts. This year we’ve got a raft of fantastic people lined up, including world class fashion photographer Kevin Foord and national newspaper Photo Editor Jason Brake, who will lead each session and share their own experiences of working in their chosen profession.

On completion of the course, students will be given an Adobe certificate to validate their skills and bolster their portfolio ahead of applying for university or a job. They will also be encouraged to continue their learning through the Adobe Certified Associate (ACA) – our national qualification validating entry-level skills in digital communications using Adobe tools.

Details of the new set of courses are as follows…

  • Photo Imaging – runs each Tuesday from 19th November -  17th December at 7- 8:30pm
  • Animation – runs each Tuesday from 7th January – 4th February  at 7- 8:30pm
  • Video – runs each Tuesday from 25th February – 25th March at 7- 8:30pm
  • Games Design –runs each Tuesday from 29th April – 27th May at 7- 8:30pm
  • App Design – runs each Tuesday from 10th June – 8th July at 7- 8:30pm

So what are you waiting for? Sign up today at www.adobegeneration.com and follow all the latest #AdobeGen updates on Twitter.

Students Get Creative at Campuses Across the UK

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October 23, 2013

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This month the Adobe Education team has been travelling the nation, visiting students and educators across the United Kingdom to spread the word and help inspire creativity in education. Many students, educators and creative professionals attended the biggest UK Campus Tour yet, across seven different venues.  They were treated to exclusive insider information and content from Adobe’s Creative Cloud as well as tips and tricks on how to advance their creative work.

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The Campus Tour was attended by students, teachers and lecturers, as well as local professionals with an interest in learning more about Creative Cloud. Our experts included Pro Video Evangelist for Education Michael O’Neill and Senior Solutions Consultant Iona Walters, and their stunning demonstrations gave attendees a brilliant insight into the power of Creative Cloud.

Jamie Eason is the Digital Resources Manager for the Duncan of Jordanstone College of Art & Design at the University of Dundee. Having recently signed an agreement with Adobe to give Duncan of Jordanstone full access to Creative Cloud, Jamie believed the Campus Tour was an “ideal way to show everyone what this new software can do.” He continued “Adobe is helping to train the next wave of creative graduates, and we’re delighted to be working with such a passionate, forward-thinking multinational company.”

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Salford University’s Academic Director Andrew Cooper was also thrilled with the Campus Tour visit to their campus in Media City UK. He said that their partnership with Adobe “exemplifies their trans-disciplinary work with industry”, and  ”the opportunity for students and staff to mix with industry experts from Adobe was not to be missed”. He continued; “Events like this are crucial to our development of next generation talent across the spectrum of creative media and digital technologies, and they play a key role in our contribution to the innovative eco-system that has been rapidly established at MediaCityUK.’

The aim and vision with this series of Adobe Campus Tour events was to empower students and educators with information, tips and skills so they can use our creative tools more effectively and efficiently to advance their creative ideas.

Video Evangelist Michael added that he had met “so many amazingly talented students” during the Campus Tour, and that “their passion for design and desire to learn was incredibly inspiring.” He added, “The Campus Tour was a brilliant way to meet the next generation of creative professionals face-to-face, and to find out what it is they need and want from their tools.”

If you want to see more from the Adobe Campus Tours then check out our Facebook albums from the events. We are also delighted to announce that after the huge success of this year’s Campus Tour it will be back bigger and better than ever in 2014. If you think your university or college deserves a visit from the Adobe team then apply here.

Zuko Leonard Rabotapi, Marketing Manager, United Kingdom, Sub Saharan Africa & Israel

Today’s OFT Announcement Marks A Step In The Right Direction

ukadobe

October 22, 2013

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Mark A’Bear, Education Manager at Adobe UK responds to the news that the Office of Fair Trading plans to investigate students’ consumer rights and university competition.

“I welcome today’s news that the Office of Fair Trading (OFT) plans to investigate the value for money that students are getting in light of the radical changes that are taking place within the Higher Education sector.

The hike in tuition fees was inevitably going to mean that the student experience would change. It has never been more important for graduates to have real world skills – real world skills that employers are increasingly expecting their new recruits to have. But students need the support of their Universities to provide access to the tools and facilities that will help them develop these skills in the first place.

Naturally, students are questioning the value for money they get from their University and feel entitled to a better quality degree for the extra money they are paying. Our own Digital Campus research earlier this year – which surveyed the 2012/13 intake of undergraduates, the first to pay the higher fees – revealed that universities still have a way to go in achieving this.

55% of the students we spoke to admit their university is not living up to their expectations, specifically pinpointing the lack of suitable facilities such as libraries, and technology provision as the main areas needing improvement. As many as half only have access to basic tools such as internet, email and basic programmes, falling short of the 82% who expect their university to go above and beyond a basic technology provision before they started their course.

University Vice Chancellors must step up to the challenge, and quickly, to meet the demands of the next generation of student. Needless to say, those able to adapt their strategies will be far more appealing to students looking for reassurances that they’ll have more than just debt to show for their University careers.”

Mark A’Bear, Education Manager at Adobe UK

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October 04, 2013

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Teachers should be facilitators of creative thinking

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October 02, 2013

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02-10-2013 14-15-50Last week, the Adobe education team headed to Glasgow to catch up with some of Scotland’s most influential educators and administrators. We met some wonderful people there and would like to thank all our guests who made the effort to join us and tell us their thoughts on education. This was a great opportunity for us to hear first-hand what educators and administrators think about the evolution of the education system, not only in the UK but also across the globe. The emergence of new technologies, social media and access to internet are creating an exciting environment to educate students and encourage their creativity.

What we heard was that educators – right across the primary, secondary and higher education sectors – all recognise the importance of fostering creative thinking in the classroom, and the findings of our recent State of Creativity report resonated with them a great deal. In particular, educators are in agreement that the way the curriculum is currently set up actually stifles creativity, rather than giving students space to grow and explore possibilities, and that an important step in addressing this challenge is to give educators, and their students, access to new technologies and access to information to facilitate and advance creative thinking.

 

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However, many of the teachers expressed a concern around their own skill levels and ability to use technology to facilitate the teaching or education process. Educators are currently under pressure to acquire new skills themselves in order the facilitate 21st century creative thinking in education and impart knowledge to students. At Adobe we have made it our aim to empower teachers with platforms, resources and tools, to facilitate the transformation taking place in education, such as Adobe Education Exchange.

In facilitating learning, teachers will make it easier for their students to learn how to think critically and understand how the learning process works – which in turn will help to nurture their creativity.

- Mark A’Bear, Adobe UK Education Manager

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