Giving you 50 ‘Reasons to be Creative’

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September 02, 2013

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We’re down in Brighton today for the annual Reasons to be Creative conference, where we’ll be joining the very best of the UK’s creative talent for three days of education and inspiration on the latest trends, tools and techniques from the world of web design, film-making, animation and more.

Bean bag

If you’re heading down here yourself, then you’ll very shortly see our very own Paul Trani hit the stage for the opening keynote where he’ll be setting the tone for the event with a discussion around creativity and a demonstration of how creative ideas can be brought to life through tools such as Creative Cloud, both now and in the future.

Not only that, we’re also giving delegates 50 ‘reasons to be creative’ as we’re running a competition to give away 50 Adobe bean bags during the conference. All you have to do to enter, is tweet us on @AdobeUK telling us what inspires your creativity – and make sure you include the #reasonsto hashtag. The competition opens at 10am today and closes at 1pm on Wednesday 4th September. We’ll be notifying the winners by 2pm and they’ll have until 3pm to collect their beanbag. Remember, only delegates can participate – so if you’re not going but you know someone who is, then let them know they could be in with a chance of winning. Full T’s and C’s available here.

If you can’t make it down, then be sure to follow @AdobeUK for all the latest news from the conference – plus we’ll be live tweeting from @AdobeUK during Paul’s keynote between 10am and 11am this morning.

A-Level results; the National Student Survey; what does it mean for higher education?

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August 15, 2013

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Mark A’Bear, UK Education Manager discusses the need for institutions to provide good value for money on the back of this week’s A-Level results and National Student Survey

Today thousands of students across the UK receive their A- Level results, with a record numbers going through the clearing process to get their place at university.

However, while Universities may have filled places for the next academic year, the hard work has only just begun. With students now paying up to £9,000 a year in tuition fees, their expectations are understandably higher, so retaining students is now just as important as attracting them in the first place.

Interestingly, the National Student Survey results were also out this week, which showed that whilst universities are moving in the right direction, more needs to be done to ensure that students are getting value for money.  Our own Digital Campus 2013 data echoed this sentiment, as it revealed that for 55% of the 2012/13 student intake, university didn’t live up to their expectations, with a lack of suitable libraries and technology named the main reasons why. It also showed a worrying gap between the ICT provision students expected to have before they started their course, and what they actually got. 82% expected their university to go above and beyond a basic technology provision (internet, email and basic programmes) – but only half actually got that.

Students also had concerns over how employable they will be when they graduate, with a  third (33%) admitting they don’t feel their university is equipped to help them get a job and almost a half (49%) saying they didn’t think their chosen institution had good enough links with business. This comes at a time when 96% of students identified ‘increasing their chances of employment’ as the number one reason behind their decision to go to university in the first place.

It’s worrying that there are still many students who only have access to basic tools and technology and aren’t confident that the money they are spending on their education will result in a job. I’m therefore calling on institutions currently going through the clearing process to use this as a wake-up call and provide students with the digital tools needed to help them succeed in today’s tech-driven workplace – or risk leaving them sorely disappointed.

At Adobe we are supporting institutions in providing their students with the latest industry standard technology to help meet their increasing digital demands. We now provide nearly 50% of all Universities and FE Colleges with site-wide access to the latest industry standard creative tools that help students increase their employability. The three year Eduserv Adobe ELA Framework Agreement extends student access to Adobe technology across the entire campus, as well as on staff computers and we estimate that 1.5 million UK students, will have access to Adobe’s industry standard creative tools from September.

Your chance to earn an Adobe Education Trainer credential this summer

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July 18, 2013

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If you’ve got experience teaching digital media to your students using Adobe tools such as Photoshop, and you’re keen to impart your knowledge and train your colleagues to do the same, then listen up. Because we’re giving you the opportunity to participate in our free Train the Trainer online course and to earn an Adobe Education Trainer credential this summer.

This free online course launches on 21st July 2013 on the Adobe Education Exchange and runs over ten weeks until 15 September 2013 – at the end of which you’ll be qualified to train your fellow teachers or lecturers on the best way to use Adobe’s creative tools in their own lessons.

Anyone who successfully completes the course requirements will not only earn a digital Adobe Education Trainer credential, you’ll also get to enjoy a tonne of other benefits;

  •  Access to an exclusive Adobe Professional Development Toolkit that can be used to design and deliver customised training to schools, colleges and universities around the world
  • An invitation to join an exclusive professional learning community of Adobe Education Trainers worldwide
  • Inclusion of your name and contact information in an online global database of Adobe Education Trainers
  • An invitation to participate in further training-for-trainers and professional learning activities designed specifically for Adobe Education Trainers
  • Use of an “Adobe Education Trainer” digital credential to market your services

The Adobe Train the Trainer course takes place from July 21st – 15th September 2013. To get started, click here to register and enroll.

Adobe’s response to new vocational courses

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July 05, 2013

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Mark A’Bear, UK Education Manager, Adobe UK responds to the news that the Government plans to introduce a raft of new vocational courses from 2016:

“Yesterday’s announcement by the education secretary is a positive step forward that will support young people in developing real-world skills they will later need in the workplace. The question I would raise, is whether these mooted vocational courses extend to design and creative subjects, such as gaming and web development.

Education changes lives, and providing students with vocational skills that are valued by those in industry enables both businesses and young people to fulfil their potential. Historically, education has been far too focussed on raw academic qualifications. Education shouldn’t be about being able to tick a certain box – it should instead be about the underlying skills that having a certain qualification demonstrates.

Should today’s proposals omit design and the wider creative arts, it would be an opportunity missed and could threaten the future success of the UK’s creative industries, which currently constitute one of the fastest-growing sectors in the country. The UK is renowned for its creativity thanks to its successes in fashion, art, design, film, food and music, and as such, it is imperative that we ensure creativity and design are an integral part of these planned vocational qualifications.”

At Adobe, we’ve been doing our bit to support vocational learning, most recently by offering young people the opportunity to gain practical technology and creativity skills, as well as learn about the world of gaming and design, through our Adobe Generation online courses. In addition, we have been extending student access to Adobe technology and helping institutions meet students’ increasing demand for access to the latest technology, through the Eduserv Adobe ELA Framework Agreement. This three year license agreement will enable Further Education (FE) and Higher Education (HE) institutions to deploy the latest version of Adobe’s Creative Suite across the entire campus, as well as on staff computers, for the first time.

Red Bull Collective Art Hits London for 3 Day Exhibition

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May 23, 2013

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Adobe UK, Adobe, Red Bull Adobe, Red Bull Collective Art, Create Now, CreativityRed Bull, in partnership with Adobe, has just made art history! And we’re inviting members of the public to be part of it when it hits London as part of a three day exhibition from 5 – 7 June 2013. After taking in LA, Oslo and Mexico City, London will host the Red Bull Collective Art exhibition, in partnership with Adobe, at Red Bull Studios, London Bridge. The exhibition is free of charge and open 11am – 5pm each day.

But what is it all about? Well, in a nutshell, more than 2,000 individual pieces of artwork (90% of which, were created using tools available in Adobe Creative Cloud) have been brought together to create one piece of ‘collective art’ measuring a massive 1.3km in length – that’s 500m longer than the tallest building in the world, the Burj Khalifa.

Back in February, we announced our partnership with Red Bull Collective Art, a project which gave creative talent from across the globe – including everyone from designers and artists, to photographers and publicists – the chance to take part in creating the biggest and most original piece of artwork the world has ever seen.

The project saw contributions from 85 countries and brought ‘Cadavre Exquís’ into the digital age by layering multiple pieces of art created by different people to make one collective piece. Of the 2,000 people that took part, 500 submissions were from the UK, testament to the extraordinary creativity of our nation. Each contributor had one hour to put their artistic stamp on the final piece of artwork, which is now being exhibited in a variety of unique settings around the world, giving members of the public the opportunity to see this ground-breaking piece of art.

To learn more about the project, you can visit the website where you can browse and interact with the inspirational pieces of art from around the globe. You can also follow the social journey using #CreateNow and #RedBullCollectiveArt.

collective art 2

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