Digital Campus 2013 Report: Universities falling short of student expectations

The @AdobeUK Team

May 16, 2013

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Hot off the press! We’ve just released our Digital Campus 2013 report, which reveals that universities still have a way to go in making students feel they are getting value for money following the tuition fees rise.

Specifically, students from this year’s intake are pinpointing the provision of suitable libraries and technology as the main areas needing improvement, with two-thirds (63%) saying they expected to have access to more support facilities and services than they are actually getting.

Despite the fact that 96% of students said the number one reason they chose to go to university was to increase their chances of getting a job when they graduate, only a third (33%) think their university will help them do this now.

As a result, we are calling on Vice Chancellors to review their ICT strategies to help live up to their student’s digital demands.  Click on the infographic below to view all the key findings in detail:

For more information on how Adobe can help institutions live up to student demands visit

Adobe Education Digital Campus Infographic blog













































February 14, 2013

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We’ll be running a #PythonGiveaway on our Twitter feed on 15th February 2013! If you haven’t already seen A Liar’s Autobiography in cinemas, make sure to look out for our tweet at 10am. We’ll tell you how you can be in with the chance of winning a copy of the book that the film was based on, as well as a customised A Liar’s Autobiography tote bag.

Find out more about how Adobe’s Creative Suite software was used to create this brilliant tribute to Python Graham Chapman in this video.

Adobe Terms & Conditions for #PythonGiveaway Twitter competition

  1. Only open to UK residents aged 18 years or over, who are following @AdobeUK on Twitter
  2. To take part in the prize draw, go to, follow the Twitter feed and retweet the #PythonGiveaway tweet sent on Friday 15th February 2013
  3. The prize draw excludes Adobe employees, their families, agencies, or anyone professionally connected with the promotion
  4. No purchase necessary. The competition will be open from 10am Friday 15th February 2013 (GMT) and will close at 5pm Friday 15th February 2013 (GMT) (the “Promotion Period”)
  5. Any entries outside of the Promotion Period will not be counted
  6. 30 prize winners will be chosen at random by an independent party during the Promotion Period
  7. The Prize: Each of the winners will receive a copy of A Liar’s Autobiography book and a customised A Liar’s Autobiography tote bag
  8. No entries from agents, third parties, organised groups or applications automatically generated by computers will be accepted. No incomplete or corrupted entries will be accepted. Any entries not in accordance with the entry instructions will be rejected. Any entries containing offensive or inappropriate content will be removed
  9. All prize winner[s] will be contacted by 5pm (GMT) Monday 18th February 2013
  10. No cash or other alternative in part or full will be offered in lieu of the specified prizes. Prizes are not transferable
  11. By entering participants will be deemed to have accepted and be bound by the rules. All entry instructions form part of these Terms and Conditions
  12. In the event of unforeseen circumstances the Promoters reserve the right to offer alternative prizes of equal or greater value
  13. The promoter reserves the right to amend, alter or terminate this promotion at any time due to circumstances beyond its control
  14. The promoter’s decision is binding in all matters
  15. Winners must respond to notification of their prize within 24 hours otherwise the right to claim the prize will be lost and the promoter reserves the right to re-award the prize(s)
  16. A list of winners (name and county) will be made available on request to those enclosing a stamped self-addressed envelope to Adobe Systems Ltd, PR Team, Market St, Maidenhead, West Berkshire SL6 8AD
  17. The promoter can accept no responsibility for, and reserves the right to refuse, entries which are corrupt, incomplete or fail to arrive by the closing date
  18. These rules are governed by English law and subject to the exclusive jurisdiction of the English Courts
  19. Twitter, Inc. is not a sponsor of this contest and bears no responsibility or liability for the administration, operation, judging, or conduct of the contest, or for the fulfilment of prizes associated with this promotion
  20. Promoter & Data Controller: Adobe Systems Ltd, Market St, Maidenhead, West Berkshire SL6 8AD. Do not send entries to this address

Google PLA comes to Europe


February 13, 2013

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Select European countries, including the UK, will see the arrival of Google Product Listing Ads (PLAs) from February 13th, 2013. The move will be the end to free traffic from Google shopping and search but does open up a huge opportunity for advertisers.  The introduction of PLAs will mean more granular control over product listings, bids and traffic, allowing advertisers and marketers to work out what’s going where and when, and distribute budget as necessary.

The US completed Google’s Shopping’s transition from a free to a paid PLA model back in November 2012 and, so far, it’s been a success as both a significant and profitable source of traffic.  The additional costs involved with PLAs mean advertisers must consider spend efficiency when thinking about their strategies, and this is something that the UK can look to the US to learn what has and what hasn’t worked.

Click on the video below to see what Jonathan Beeston, director, new product innovation at Adobe has to say on what marketers and advertisers can expect from Google PLAS, looking at:

·         What are PLAs?

·         How are PLAs implemented?

·         What have we seen in the US?

·         What do you need to do?

Check out Jonathan Beeston’s blog on Econsultancy for more insight and have a read of our whitepaper for new ways to enhance search marketing.

Adobe joins #IncludeDesign


February 01, 2013

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This week’s announcement that computer science will be granted EBacc status in the Government’s planned GCSE reforms is a positive step in the right direction, however it does not go far enough.

Whilst the move to include Computer Science in the mooted English Baccalaureate will no doubt help equip future generations of 14 to 16-year olds with some technology skills that higher education institutions and businesses may be looking for, it does not address the fundamental problem of omitting design and the wider arts as a core subject in the proposals. As it stands, a gaping hole remains in the Government’s planned reforms with the continued omission of arts subjects in the.

Therefore, I’m pleased to announce that today Adobe has joined the #IncludeDesign campaign, as part of our ongoing commitment to supporting creativity in education in the UK.

The creative industries constitute one of the fastest-growing sectors in the UK and the creative skills needed to be successful should be fully supported & embedded in both primary & secondary education. Our own research tells us that 77% of UK employers and University lecturers place a high value on creativity in school leavers, with 78% of people in the UK in agreement that creativity is key to driving economic growth.

The UK is renowned for its creativity thanks to its successes in fashion, art, design, film and music, so providing all students with access to creative subjects is essential to our future economic success.

A programme of study devoid of any arts or design tuition threatens to stifle creativity, which is why today we are joining some of the creative industry’s best known names and most high-profile agencies in backing #IncludeDesign. You can find out more by checking out this article on Digital Arts.

Liz Wilkins, Senior Education Marketing Manager, Adobe


FTSE 100 what are you waiting for?

The @AdobeUK Team

January 14, 2013

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Tresilian Segal

I was surprised to read in the Financial Times (subscription required) recently that “two-thirds of companies in the FTSE 100 have websites that are difficult to use on smartphones”.  The recent study found 69 of the companies haven’t yet optimised their websites for mobiles, with many “wasting millions of pounds” on sending visitors to sites that do not meet their expectations.

Another interesting point that caught my attention in the piece was made by Sam Roddick from Deloitte Digital that if big companies don’t move quickly to adapt their websites for mobile, they risk losing business to more nimble start-ups. It’s clear that big brands can no longer ignore mobile.

But what is it that’s holding them back? We’re now in an era where the tools and technology to implement, update and optimise web presence across channels and platforms is quicker and easier than ever before.

With the start of the New Year, now is as good a time as any for big companies to take a good look at their web infrastructure and think seriously about re-platforming. Just having a website and assuming most people will view it on a PC doesn’t cut it anymore, consumers expect to be able to shop, browse, research, engage with brands via smartphones, tablets, PCs, laptops, even their TVs.  Whenever they want and wherever they are.  This experience should be tailored to each customer, depending on what device they are on.

It’s clear that companies need to look for a platform that can deliver consistent web experiences no matter the screen size, browser or operating system and that can be managed centrally so updates can be made quickly.  Crucially they should also look for one that can examine and feedback on how customers are engaging so that web strategies can be refined according to where successes are achieved.

At Adobe, we’ve been working hard to address these needs and have developed tools which meet the dynamic needs of marketers today.  Using Adobe Experience Manager, marketers can create, manage, and optimise customer experiences to build brand, drive demand and extend reach into the digital world.

Specialist bank and asset manager Investec invested in web content management tool Adobe Experience Manager to help it manage global website content. The impact has been striking: since going live Investec has more than doubled its online traffic, vastly increased the volume of both global and local content published, and laid the foundation for multichannel communication, notably mobile. Externally – Investec saw a 130% increase in website traffic, as the new service increased website reliability for all the countries with quick load times, ensuring a seamless customer experience across all platforms and devices, be that an iPad, smartphone or laptop, to ultimately fit in with their core customer’s dynamic lifestyles.  Now wherever Investec’s clients go, and wherever its business takes it, it is able to deliver a rich mobile experience that meets its highly valued client expectations.

In 2012 Ofcom reported that 39% of people in the UK use their mobiles to access the internet, this is clearly a big opportunity for brands and one that Carphone Warehouse was quick to take advantage of.  The UK retailer of mobile phones and other consumer technology products used data to change its mobile strategy after research revealed that 23% of internet visitors were accessing websites through mobile channels, and that 22% of all retail purchases were browsed on a smartphone prior to purchase. Seeing this channel as key to its online marketplace, it decided to prioritise its mobile experience.  Using solutions from Adobe Marketing Cloud, Carphone Warehouse developed a tailored mobile experience and using the analytics function were also then able to gain deeper insights into its mobile audiences to further refine its mobile strategy and marketing programmes.

Based on these examples – my question to those 69 FTSE 100 companies is, what are they waiting for?

Tresilian Segal, Head of Marketing, Northern Europe

Digital Marketing Business Unit, Adobe

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