Adobe Digital Marketing EMEA Summit – all you need to know!

Emma Wilkinson

May 10, 2012

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Next week, it’s the Adobe Digital Marketing EMEA Summit… and we wanted to tell you a little more about it.

Web analysts, digital marketers, advertisers, publishers and content strategists will all be gathering at Battersea Park in London to discuss and share insights about digital marketing and get a glimpse into future trends from industry leaders.

Over the two days (15th – 16th May) we’ll be covering everything from analytics, personalisation and advertising to WEM, social and mobile – so there will be lots for everyone to discuss long after the Summit has ended. We’re also very excited to announce that our keynote speech comes from Arianna Huffington, one of Time Magazine’s 100 most influential people in the world.

Registration is now closed, but you can stay connected with us throughout on social media. Follow our official Adobe Summit and Adobe UK Twitter feeds to keep tabs on breaking conference news, highlights and insights. And don’t forget to follow the official Summit hashtag – #AdobeSummit – to view the community chatter about the conference.

PLUS! If you haven’t been able to make it to Summit, you can still check out the live streaming of the event keynote, by Adobe SVP Brad Rencher and special very guests.

We’ll see you there! #AdobeSummit

Mobile Search Spend Up: Adobe Digital Index Report

Emma Wilkinson

April 30, 2012

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We recently revealed the findings of our third Digital Index Report which shows that digital advertising continues its rapid growth across all channels.

Jonathan Beeston, our director for new product innovation, believes that the latest findings indicate social is on the rise and an important channel in the UK, however search is still the key driver of digital marketing ROI. He says: “With the emergence of tablets, mobile creates a new opportunity for search investment with efficiency gains to marketers overall program, at least in the short-term. This is really reflected in the UK with mobile spend now accounting for 11 percent of all search spend.”

During Q1 2012 mobile spend on search grew by 250 percent YoY in the UK as traffic on mobile devices, specifically tablets, increased four-fold. Mobile spend now accounts for 11 percent of all search spend in the UK (higher than in the US which accounts for eight percent) while tablets alone assume 4.25 percent of total search spend. Mobile devices and tablets are lower cost channels and ultimately contributed to Google’s Cost Per Click (CPC) decline of five percent YoY.

By the end of 2012 it’s predicted that tablet and mobile spend will make up 15 to 20 percent of all search spend. Indeed, investments in tablet advertising will grow as the number of users rapidly increases. Conversion rates on mobile devices are comparable to desktop performance even though mobile CPCs are 30 percent lower. Furthermore, current trends indicate that tablets may cannibalise smartphone and desktop search spend as investments continue to shift to tablets.

Another key trend highlighted in the report is the growing spend on social, particularly within Facebook. Indeed, spend on Facebook increased by 93% YOY, which on a relative basis represents 3% to 5% of search spend proving it continues to be a strong market.

For more info check out our Digital Index Infographic below.


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