Esquire Launches Weekly iPad Edition using Adobe Digital Publishing Suite

ukadobe

September 06, 2013

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As the fashion world gears up for the Autumn/Winter season, stylish men across the UK with a thirst for the latest trends are set to have a new ally, as today sees the launch of a new digital weekly edition of monthly men’s magazine, Esquire.

Dubbed Esquire Weekly, the new tablet format is designed for men on the move.

By introducing the digital weekly format, brought to you using Adobe Digital Publishing Suite, Enterprise Edition, it allows Esquire to become more up to date for their readers. It is an interesting shift, but a necessary one in order for Esquire to attract a new, younger audience.

Esquire

The concept for the new weekly title is “your week in 20 minutes”. Esquire promises it will deliver seven original features spanning culture, politics, comedy and food. Features will be brought to life with interactive functionality and video, and the app will also contain an in-built e-commerce functionality enabling people to search and buy product recommendations.

The move to introduce e-commerce functionality will have particular appeal to their target demographic. In 2012, some 12.7% of all purchases were made over the internet, according to a recent study, and this is projected to rise to 22% by 2018. Clothes are the most popular online purchases by men with 43% of internet users purchasing items online. Giving their readers the opportunity to ‘get the look’ with the swipe of a finger will have huge connotations not just for the title but also its advertisers. By using the Adobe Digital Publishing Suite Enterprise Edition Esquire will be able to drive tablet-commerce revenue by allowing customers to purchase using links to various eCommerce sites from within the app.

Other new additions for Hearst include the launch of bi-annual fashion magazine, the Big Black Book as well as a complete overhaul of the Esquire website in the spring, and a concerted push into mobile apps for smartphones.

The Esquire Weekly app will be sold exclusively through the Apple iTunes store. The app is launched with a 30-day free trial period and beyond that will cost 99p per week – Esquire currently costs £4.25 in print from a newsagent. A three-month deal, for £4.99, will provide 12 Esquire Weekly editions, three of the digital editions of the monthly magazine and one of the Big Black Book.

An Android version for other tablet devices set to follow in the near future, make sure you follow @AdobeUK for more updates.

Dreaming of a John Lewis Christmas? Check out the magazine app!

The @AdobeUK Team

December 19, 2012

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Who doesn’t love the iconic John Lewis Christmas advert? If it doesn’t feel like Christmas until you’ve seen it then you’re going to love John Lewis’ Christmas Annual app, with the ad included!

Pouring over the digital catalogue on your tablet or smartphone leaves you in no doubt as to why John Lewis is the UK’s favourite retailer. Created with Adobe Digital Publishing Suite every page truly stands out.

And it doesn’t just have to be window shopping. The free digital Christmas Annual, available on iPad, iPhone, Android devices and Kindle Fire, allows you to click on the products that catch your eye and it takes you to the product page on the website; everything really is just a swipe away.

 

Of course, it doesn’t stop there. Included in the special Christmas Edition are a host of other interactive experiences, which are perfectly brought to life with Adobe’s digital publishing capabilities.

As well as seeing the very best of John Lewis products you’ll also discover 3D teddy bears that you can view from every angle, gift ideas from top newspaper writers and features on festive style, all illustrated with stunning photography that was made to be viewed on your tablet or smartphone.

 

With 5-star reviews and thousands of downloads resulting in the John Lewis digital Christmas Annual shooting up the charts, make sure you get some festive inspiration at your fingertips and access the app for your devices now.

To download the iPad and iPhone app click here, Android here and for Kindle Fire users search for John Lewis in the Kindle Newsstand.

Happy Christmas!

New Interactive Top Gear Magazine Launches on iPad

The @AdobeUK Team

December 06, 2012

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BBC Worldwide today launched its interactive digital edition of Top Gear Magazine, the UK’s best-selling car magazine, to help expand its reach to an increasingly tech-savvy audience. Using Adobe Digital Publishing Suite, Enterprise Edition, BBC Worldwide was able to leverage its existing print workflow based on Adobe InDesign to create an engaging, fully interactive digital edition for iPad.

As part of the new digital edition, readers will have even more intriguing views and advice from the legendary Clarkson, Hammond and May. BBC Worldwide also took advantage of a number of the key capabilities within Adobe Digital Publishing Suite to set the digital edition apart from the print edition and offer readers:

– HD videos – stunning videos of world-exclusive features
– HD galleries – ability to experience their favourite supercar from every angle, with extra images
– Interactive content wheel – navigate to the latest news, hottest car reviews and the Top Gear Garage
– Facebook and Twitter – ability to join live-populating feeds to interact with other readers
– Entertainment – fire up the engines of the cover stars by tapping them on-screen
– Hidden content – tap to reveal additional content within features
– Buyers’ guide – read all the essentials for every new car available

The first interactive digital edition is Top Gear’s Awards issue in which the exceptional new cars of 2012 are recognised and receive a Top Gear Magazine Car of the Year Award.  It is available now for download from the iTunes Store.

 

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