Adobe Generation Is Back! 5 New Courses To Hone Your Creative Skills

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November 12, 2013

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Following the huge success of Adobe Generation last year, we’re excited to announce that it’s back for the 2013/14 academic year – and it’s even bigger than before. We’re rolling out five new free online courses for up to 50,000 students (aged 14-19) and teachers across the country, adding Video Production and Apps Design courses to the Photo Imaging, Animation and Games Design sessions that we offered last year.

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We know from our own research that there is growing demand from employers for so called ‘new creatives’ – they want a multi skilled workforce. By introducing the extra courses to Adobe Generation, we hope to support industry in creating this new workforce, and young people themselves in becoming multi-skilled, by giving them the opportunity to develop a wider range of digital design skills.

Adobe Generation is a great resource for anyone looking to expand their creative skills. Each of the five courses on offer will run over a five week period, with one live session taking place over Adobe Connect every Tuesday. During each weekly session, we, together with experts from each field, will be teaching a different creative discipline – for example, how to plot a story line of a game, or cut and edit a video into a final narrative sequence. We then set weekly tasks for students to do in between sessions so they can put those skills into practice, using a free trial of Adobe Creative Cloud.

In addition to learning practical skills, students will also be able to explore different creative careers firsthand through the help of our industry experts. This year we’ve got a raft of fantastic people lined up, including world class fashion photographer Kevin Foord and national newspaper Photo Editor Jason Brake, who will lead each session and share their own experiences of working in their chosen profession.

On completion of the course, students will be given an Adobe certificate to validate their skills and bolster their portfolio ahead of applying for university or a job. They will also be encouraged to continue their learning through the Adobe Certified Associate (ACA) – our national qualification validating entry-level skills in digital communications using Adobe tools.

Details of the new set of courses are as follows…

  • Photo Imaging – runs each Tuesday from 19th November –  17th December at 7- 8:30pm
  • Animation – runs each Tuesday from 7th January – 4th February  at 7- 8:30pm
  • Video – runs each Tuesday from 25th February – 25th March at 7- 8:30pm
  • Games Design –runs each Tuesday from 29th April – 27th May at 7- 8:30pm
  • App Design – runs each Tuesday from 10th June – 8th July at 7- 8:30pm

So what are you waiting for? Sign up today at www.adobegeneration.com and follow all the latest #AdobeGen updates on Twitter.

Today’s OFT Announcement Marks A Step In The Right Direction

ukadobe

October 22, 2013

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Mark A’Bear, Education Manager at Adobe UK responds to the news that the Office of Fair Trading plans to investigate students’ consumer rights and university competition.

“I welcome today’s news that the Office of Fair Trading (OFT) plans to investigate the value for money that students are getting in light of the radical changes that are taking place within the Higher Education sector.

The hike in tuition fees was inevitably going to mean that the student experience would change. It has never been more important for graduates to have real world skills – real world skills that employers are increasingly expecting their new recruits to have. But students need the support of their Universities to provide access to the tools and facilities that will help them develop these skills in the first place.

Naturally, students are questioning the value for money they get from their University and feel entitled to a better quality degree for the extra money they are paying. Our own Digital Campus research earlier this year – which surveyed the 2012/13 intake of undergraduates, the first to pay the higher fees – revealed that universities still have a way to go in achieving this.

55% of the students we spoke to admit their university is not living up to their expectations, specifically pinpointing the lack of suitable facilities such as libraries, and technology provision as the main areas needing improvement. As many as half only have access to basic tools such as internet, email and basic programmes, falling short of the 82% who expect their university to go above and beyond a basic technology provision before they started their course.

University Vice Chancellors must step up to the challenge, and quickly, to meet the demands of the next generation of student. Needless to say, those able to adapt their strategies will be far more appealing to students looking for reassurances that they’ll have more than just debt to show for their University careers.”

Mark A’Bear, Education Manager at Adobe UK

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October 04, 2013

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Teachers should be facilitators of creative thinking

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October 02, 2013

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02-10-2013 14-15-50Last week, the Adobe education team headed to Glasgow to catch up with some of Scotland’s most influential educators and administrators. We met some wonderful people there and would like to thank all our guests who made the effort to join us and tell us their thoughts on education. This was a great opportunity for us to hear first-hand what educators and administrators think about the evolution of the education system, not only in the UK but also across the globe. The emergence of new technologies, social media and access to internet are creating an exciting environment to educate students and encourage their creativity.

What we heard was that educators – right across the primary, secondary and higher education sectors – all recognise the importance of fostering creative thinking in the classroom, and the findings of our recent State of Creativity report resonated with them a great deal. In particular, educators are in agreement that the way the curriculum is currently set up actually stifles creativity, rather than giving students space to grow and explore possibilities, and that an important step in addressing this challenge is to give educators, and their students, access to new technologies and access to information to facilitate and advance creative thinking.

 

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However, many of the teachers expressed a concern around their own skill levels and ability to use technology to facilitate the teaching or education process. Educators are currently under pressure to acquire new skills themselves in order the facilitate 21st century creative thinking in education and impart knowledge to students. At Adobe we have made it our aim to empower teachers with platforms, resources and tools, to facilitate the transformation taking place in education, such as Adobe Education Exchange.

In facilitating learning, teachers will make it easier for their students to learn how to think critically and understand how the learning process works – which in turn will help to nurture their creativity.

– Mark A’Bear, Adobe UK Education Manager

Adobe UK’s response to new national curriculum

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September 18, 2013

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Mark A’Bear, UK Education Manager, Adobe UK responds to the publication of the new national curriculum for computing which aims to teach children between the age of five and 16 to code

“Adobe welcomes the government’s publication of the new national curriculum for computing, which aims to teach children between the age of five and 16 how to code.  This is a positive move that will not only help to increase student engagement, but also provide young people with the digital creativity skills needed in today’s workplace.

Our own research tells us 67%* of educators across the UK believe that creativity in education is vital to fuel the economies of the future, yet despite this 65% of teachers believe they can be doing more to teach this affectively, with 61% saying they feel the current education system is stifling them. Furthermore, 69% of teachers pinpoint having access to more tools and techniques as being the number one way they can teach creativity more effectively, further highlighting the need for schools to invest in the latest technologies to help support their staff.

We work with schools, such as Chalfonts Community College in which technology and digital skills such as coding plays a central role in helping to drive creativity in its students. For example, they rewrote the traditional art specification to include digital media – from animation, digital imaging, film game making – to help students learn creative skills which influence their approach across the curriculum. Through learning complex digital skills such as coding, they not only saw an increase of attainment increase, but an increase of student engagement too, in particular with previously disengaged boys.

The government review of the computing curriculum is certainly a step in the right direction towards creating a more creative learning environment, but the next step will be ensuring students are given the right industry standard tools to work with.  It’s therefore up to institutions to increase student access to technology, which will in turn give them a freer rein to express their creative talents.”

*Taken from Adobe’s ‘State of Creativity in Education’ report

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