@ADOBEUK

Check out what discussion took place in our film and video Twitter Chat earlier this week by taking a look over our Storify post. And if you want to take part in our web and mobile Twitter Chat this Thursday read on to take a look at the topics we’ll be discussing:

This Thursday, 28^th June, between 6.30pm and 7.30pm, we’ll be kicking off a discussion on all things Web and Mobile.

Developers have traditionally specialised in single formats – whether HTML, JavaScript, CSS or Flash for web; mobile web or rich apps for mobile. But there is a growing need for interdisciplinary designers, able to switch from coding to formatting for mobile or WordPress customisation.

What do you think of where the industry is headed? Is it better to be a specialist or should designers be able to turn their hand to a variety of technologies? Some of the areas of discussion we’ll be looking at during the Chat include;

• Should designers code?
• Is ‘UX professional’ a real job?
• Do dedicated project managers do more harm than good – should this always be a shared responsibility for web designers?

We’d love to hear what you think! So join our Twitter Chat by using #CreativeWeekUK and follow @AdobeUK and @Netmag.

Everyone who uses #CreativeWeekUK during the hour-long chat will automatically be entered into a draw to win one of two tickets to the Web & Mobile day of Creative Week on Thursday, 12^th July! But if you aren’t one of the lucky ticket holders, we’ll be broadcasting all the sessions live online, so why not register now.

Hi everyone!

You might have noticed that Twitter was being a bit temperamental last night, so we will be re-running our #CreativeWeekUK Twitter Chat on Monday (25th) as we saw the start of a great conversation developing.

So if you want to join us for a lively discussion on all things film and video, then join us between 6.30 and 7:30pm on Monday for what’s promising to be a really interest debate. Just add #CreativeWeekUK to all your tweets to take part in the discussion.

Anyone that took part last night will have been entered into the competition to win tickets to Creative Week on Wedensday 11th July, and we’ll be announcing the winners on Tuesday.

Have a great weekend!

Check out the video below of Ann Lewnes (@alewnes), our SVP of Global Marketing and  Steve Plimsoll, CTO of Mindshare, who caught up this week at Cannes Lions (@Cannes­­_Lions) to chat about the exciting launch of CORE.

CORE is a data-driven marketing intelligence platform from Mindshare that empowers both analysts and non-technical users to make informed marketing spend, audience targeting and creative optimisation decisions across all touch points, in real-time. It brings together data sets such as CRM, sales and supply chain data, with media channel spend, social, audience profiles and real-time trading information. It reveals consumer actions and insight at a granular level, taking away the guesswork, latency and siloed nature of marketing-spend decision making.

The digital marketing team here at Adobe (@AdobeUK), has been working closely with Steve on CORE, with Adobe Insight, part of the Digital Marketing Suite, powering the user interface for data visualisation, modelling, data mining and reporting.

In an age where the amount of data available to marketers has never been greater, the value of all this data lies in the ability to deliver actionable insight in real-time.  It was great to see CORE in action!

After our first buzzing Twitter Chat last week (resulting in us trending in the UK!), we can’t wait to discuss the glittering world of film and video this Thursday.  Join us at the same time (6.30pm – 7.30pm) on Twitter and use #CreativeWeekUK to take part.

Recently, there’s been growing pressure for production companies to deliver more for less and we can’t wait to hear your view on whether this is leading to lower standards, or driving the industry forward with renewed creativity. Some of the topics up for discussion include;

• Are quality standards being affected by reduced budgets – or are studios forcing more creative solutions instead?
• How could clients make it easier for you to do great work within their budget and timescale requirements?
• Do clients just expect you to do more with less, or are they approaching you with less ambitious ideas?

We’d love to hear your thoughts on this and the other questions we’ll be posing, so follow @AdobeUK to watch the conversation from the start.

Remember, everyone who uses #CreativeWeekUK in their tweets during the Twitter Chat will automatically be in with a chance of winning tickets to the Film & Video day of Creative Week on Wednesday 11^th July, which will be jam-packed with exclusive demos, lively debates, creative challenges and inspirational case studies!

If you aren’t one of the lucky ticket holders, we’ll be broadcasting all the sessions live online, so why not register now?

In the lead up to the UK’s first Creative Week on 9th – 13th July, we’re going to be hosting weekly Twitter Chats, in partnership with Future Publishing. This Thursday, between 6.30pm and 7.30pm, we’ll be kicking these Chats off by talking all things design and publishing, and we want you to let us know your thoughts on the industry and where it’s headed.

It’s well documented that the design and publishing industry is going through a huge period of change, driven by the explosion in digital publishing and accelerated by the surge in popularity of tablets and mobile devices. But what does the industry look like from your point of view? Some of the topics up for discussion include;

• Where should digital publishing develop next?
• How can (print) designers evolve to adapt to digital publishing workflows?
• What still excites you about print, and what does it take for a print product to attract your attention in a digital world?

Join in our Twitter Chat by using #CreativeWeekUK and follow @AdobeUK, @ComputerArts, @CA_Collection and @CreativeBloQ to see the conversation starters, as well as interesting views from our Adobe Solutions Consultants.

Plus, everyone who uses #CreativeWeekUK will automatically be in with a chance of winning one of two tickets to the Design and Publishing day of Creative Week on Tuesday July 10th, which will be jam-packed with exclusive demos, lively debates, creative challenges and inspirational case studies!

Don’t worry, if you aren’t one of the lucky ticket holders you don’t have to miss out as we’ll be broadcasting all the sessions live online, so why not register now?