December 09, 2013
Since mid-September, Adobe’s #CreateNow world tour has brought creative experts and Adobe’s own evangelists to cities across the globe. We’ve been celebrating all things Creative Cloud by giving all of you the lowdown on the very latest updates to our creative offering.
On 26th and 28th November we came to the UK, stopping off in Bristol and Edinburgh. With new features and applications being continually updated in Creative Cloud, the #CreateNow events have been a great chance for the pros and I to show everyone just what exciting and dynamic content can be created using the new suite of tools.
A number of deep dive sessions took place at both events, with specialist knowledge on everything from digital imaging to video editing being shared.
Richard Curtis kicked off proceedings with two photography based sessions exploring Lightroom 5 and Photoshop CC, walking through the workflows for designers and publishers and telling everyone how photographers can reimagine their content and share it with the rest of the world via Behance.
Iona Walters showcased Adobe Muse, the software which makes it possible for designers to create web pages without having to code, as well as highlighting how the Edge suite of tools and services can save web designers hours of time thanks to handy features like responsive design.
Niels Stephens was up next, focusing on all things video-related. He showcased some of the latest updates to Adobe’s CC video applications, inclu ding the seamless collaboration between Audition and Premier Pro as well as running through performance enhancements to After Effects CC.
Finally, Rupert Knowles spoke about the huge shift towards digital publishing and demonstrated just how simple and seamless digit al publishing can be with the Digital Publishing Suite, with some great examples of tablet publications from Adidas and TopGear, which were honed using InDesign CC.
On the day, attendees were encouraged to live tweet throughout the event as well as have a go on our very own interactive graffiti wall, with some great feedback:
I think the #CreateNow tour has been so successful as we’ve tailored the day to suit what our audience want to know and hear. The #CreateNow sessions focused on the workflows that creatives deal with on a day to day basis as well as exploring how to get the best from Creative Cloud. By listening to feedback and interacting with our customers, we are enabling people to enhance their creative processes.
John Cole, Adobe Digital Media Manager for Northern Europe