Adobe joins #IncludeDesign


February 01, 2013

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This week’s announcement that computer science will be granted EBacc status in the Government’s planned GCSE reforms is a positive step in the right direction, however it does not go far enough.

Whilst the move to include Computer Science in the mooted English Baccalaureate will no doubt help equip future generations of 14 to 16-year olds with some technology skills that higher education institutions and businesses may be looking for, it does not address the fundamental problem of omitting design and the wider arts as a core subject in the proposals. As it stands, a gaping hole remains in the Government’s planned reforms with the continued omission of arts subjects in the.

Therefore, I’m pleased to announce that today Adobe has joined the #IncludeDesign campaign, as part of our ongoing commitment to supporting creativity in education in the UK.

The creative industries constitute one of the fastest-growing sectors in the UK and the creative skills needed to be successful should be fully supported & embedded in both primary & secondary education. Our own research tells us that 77% of UK employers and University lecturers place a high value on creativity in school leavers, with 78% of people in the UK in agreement that creativity is key to driving economic growth.

The UK is renowned for its creativity thanks to its successes in fashion, art, design, film and music, so providing all students with access to creative subjects is essential to our future economic success.

A programme of study devoid of any arts or design tuition threatens to stifle creativity, which is why today we are joining some of the creative industry’s best known names and most high-profile agencies in backing #IncludeDesign. You can find out more by checking out this article on Digital Arts.

Liz Wilkins, Senior Education Marketing Manager, Adobe


School ICT to be replaced by Computer Science programme

The @AdobeUK Team

January 11, 2012

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Adobe welcomes today’s announcement from Michael Gove, the education secretary that traditional ICT lessons will be replaced by lessons in computer science and programming. It is a positive move that will not only increase student engagement but also support the development of creative skills required by today’s employers.

Technological change continues at an exponential rate and every school pupil today has grown up with PCs and technology around them, unaware that a world before the internet ever existed. Traditional ICT classes, often run in isolation to the rest of the syllabus, no longer meet the needs of our young people, having stifled creativity and held back pupil progress.

We welcome the fresh approach to ICT. To have a real impact, schools must make technology integral to each and every part of the curriculum, incorporating it across the syllabus rather than treating it as a discrete subject. With the right framework and support from teachers, this approach has the potential to transform lessons by encouraging creativity and a deeper level of pupil engagement. Students will benefit from developing industry standard skills in preparation for University and the world of work.

And this is already happening. Through my role as education marketing manager at Adobe, I have seen many of the schools I work with succeed in increasing student engagement, attainment and employability, for example creating 2D animations in art, interactive web content in History classes, or using video editing and production software to create films in Media Studies.

To deliver this in the classroom, teachers need training and support. To help with this, we recently launched the Adobe Education Exchange, an online community which hosts a range of free, teacher-generated teaching and learning resources, developed by educators from around the world who are already integrating technology in the classroom with great success.

This proposed change to the curriculum is essential  if we are to prepare our young people for the world of work by taking a more creative approach to learning and teaching, making full use of today’s wealth of available technologies.

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