Creative Week: Calling all film and video buffs!

The @AdobeUK Team

June 20, 2012

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After our first buzzing Twitter Chat last week (resulting in us trending in the UK!), we can’t wait to discuss the glittering world of film and video this Thursday.  Join us at the same time (6.30pm – 7.30pm) on Twitter and use #CreativeWeekUK to take part.

Recently, there’s been growing pressure for production companies to deliver more for less and we can’t wait to hear your view on whether this is leading to lower standards, or driving the industry forward with renewed creativity. Some of the topics up for discussion include;

  • Are quality standards being affected by reduced budgets – or are studios forcing more creative solutions instead?
  • How could clients make it easier for you to do great work within their budget and timescale requirements?
  • Do clients just expect you to do more with less, or are they approaching you with less ambitious ideas?

We’d love to hear your thoughts on this and the other questions we’ll be posing, so follow @AdobeUK to watch the conversation from the start.

Remember, everyone who uses #CreativeWeekUK in their tweets during the Twitter Chat will automatically be in with a chance of winning tickets to the Film & Video day of Creative Week on Wednesday 11th July, which will be jam-packed with exclusive demos, lively debates, creative challenges and inspirational case studies!

If you aren’t one of the lucky ticket holders, we’ll be broadcasting all the sessions live online, so why not register now?

 

Multi-tasking with multi-screens

The @AdobeUK Team

June 07, 2012

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As the digital revolution continues, it appears that so does our love and need for gadgets.  So much in fact, that we don’t only want the latest devices but we also want to use them all at the same time.  Whilst in the past we may have been content just watching the TV, increasingly people are finding themselves also sitting there with a smartphone in their hand chatting to their friends online or gazing at sites on their tablet – and, more often than not, all three at once.

This is what a recent Multi-Screen Marketer report from Econsultancy (@Econsultancy) found, with over half of the respondents answering that they were either somewhat or very likely to be using another device when watching TV. Interestingly, this rises with every screen added to the mix, with 65% of those with four devices saying that multi-device use is the norm while watching TV.

Increasingly consumers are finding themselves multi-tasking with multi-screens whether it’s in front of the TV, on a PC, laptop, tablet, smartphone or any other device – and brands need to recognise that the way consumers engage with products has changed.

The multi-screen trend has been around for years now and is gaining pace with the recent launch of Xbox SmartGlass among other devices. With more and more new products being created, the number of devices people own is picking up and is only expected to increase as more models come in to the market.

The culture is changing and as the demand for instant information, communication and gamification continues to rise, brands need to make sure they are listening to stay ahead of the curve. In the future, multiple screens will be the norm.

Get involved with the conversation by tweeting us @AdobeUK and using #FutureOfDigital. Read more about how Adobe can help with digital publishing here.

 

 

Wayne Hemingway talks about creativity in Britain

Emma Wilkinson

May 23, 2012

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The name Wayne Hemingway might ring just a few bells – the top English designer and co-founder of Red or Dead has long been a real trailblazer for British creativity. We were lucky enough to take a few minutes out of his busy schedule to get his views on all things creative, why Britain is a creative force to be reckoned with, how digital is democratising design and what part Adobe plays in helping the fashion industry move forward. 

Check out his interview here:

Mr Bingo talks about the creative process

Emma Wilkinson

May 15, 2012

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Ever wondered what goes through the mind of a leading illustrator during the creative process? We grabbed 5 minutes with leading illustrator Mr Bingo to find out just that! Speaking at the recent Adobe CS6 and Creative Cloud launch in London, Mr Bingo talks about going to the pub for inspiration, setting up shoots, developing his ideas from initial sketch to digital animation and shares his secret for client success!

He also talks about how Adobe products like Photoshop and Flash transformed the way he worked, helping speed up the process and facilitate his creativity.

Free support resources now available for CS6

The @AdobeUK Team

May 14, 2012

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Following the exciting release of Adobe® Creative Cloud™ Student and Teacher Edition, and Adobe Creative Suite® 6 last month, I wanted to let you know about some fab new support resources we’ve made available for free to help you make the most out of the new software.

We’ve launched a brand new portal within the Adobe Education Exchange which hosts a raft of free resources and support to enable schools and colleges to enhance their classes and help prepare students for the workforce. Ranging from video tutorials and technical guides, to tried-and-tested curriculum plans, they are each designed to help you deliver rich learning experiences.

Here’s a snapshot of what’s available…

CS6 tutorials on Adobe TV

  • These give you the means to learn at your own pace and showcase how Adobe software is being used in education. There are hundreds of videos to browse through, including tutorials which supplement the CS6 teaching resources

Curriculum guides

  • These are free, year long, project-based curriculum plans, great for anyone teaching visual design, web design, and video production – and all newly updated for Adobe Creative Suite 6

Technical guides

  • Quickly get up to speed on how to use CS6 by downloading these product technical guides

Tutorials from our Adobe Education Leaders

  • These CS6 tutorials are developed by our very own Adobe Education Leaders around topics including digital imagery, graphic design & digital publishing, animation and rich media and web design

You can check these out for yourself by visiting: http://adobe.ly/J5g9I9 .

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