Your Chance To Take Part In A Live ‘Battle Of The Creatives’ – Creative Jam

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March 03, 2014

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First there was the battle of the bands. Then the dance off.  Now there’s Creative Jam.

As part of our Create Now: New Creative Meet Up in London later this month, we’re recruiting graphic designers and motion designers to (metaphorically) fight it out over two hours to create the most inspirational, original and unique piece of design work they possibly can.

We’re looking for ambitious creatives to join us on Thursday 27th March at Fabric in Central London to take part in, what we’re calling, a ‘Creative Jam.’ We’re looking for entries from the very best motion and graphics specialists, who are ready to do battle, collaborate and show off their boundless originality amongst their peers.

Here’s how it works

We’ll task our participating designers with creating a piece of content around a particular theme, giving them two hours during the event (which will be live streamed) to interpret the theme and create a fantastic piece of work. You’ve got creative licence to interpret the brief however you wish, so long as any graphics used are royalty free.

First things first, you need to enter – and we’re accepting entries for both individuals and teams (of two) across two categories; motion and graphics. All entrants are required to have a Behance portfolio as this will be used to show your work throughout the ‘Creative Jam.’ If you think you’ve got what it takes, then you have until Friday 7 March to enter. The winning designers will walk away with membership to Creative Cloud and a Wacom Cintiq on the night.

New Creative

Be part of choosing the creative theme

We’re also giving you, the creative community, the chance to decide exactly what the theme of the Creative Jam is. It could be anything from a current news story, to a line from a poem, song or well-known saying. We’ll be revealing all on the night, but if you have a flash of inspiration or a theme you think it would be interesting to bring to life in our Creative Jam, and then submit your suggestion here by Monday 17 March.

What is Create Now: New Creative Meet Up?

It’s an exclusive, invite only affair, and a great way for you to meet some top industry movers and shakers, and show them your creativity at the same time. There’ll be luminary sessions from illustrator and graphic designer Gavin Campbell, designer and artist Chris LaBrooy, in addition to the live Creative Jam.

For full FAQ about the Creative Jam, click here.

 

Adobe Generation Is Back! 5 New Courses To Hone Your Creative Skills

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November 12, 2013

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Following the huge success of Adobe Generation last year, we’re excited to announce that it’s back for the 2013/14 academic year – and it’s even bigger than before. We’re rolling out five new free online courses for up to 50,000 students (aged 14-19) and teachers across the country, adding Video Production and Apps Design courses to the Photo Imaging, Animation and Games Design sessions that we offered last year.

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We know from our own research that there is growing demand from employers for so called ‘new creatives’ – they want a multi skilled workforce. By introducing the extra courses to Adobe Generation, we hope to support industry in creating this new workforce, and young people themselves in becoming multi-skilled, by giving them the opportunity to develop a wider range of digital design skills.

Adobe Generation is a great resource for anyone looking to expand their creative skills. Each of the five courses on offer will run over a five week period, with one live session taking place over Adobe Connect every Tuesday. During each weekly session, we, together with experts from each field, will be teaching a different creative discipline – for example, how to plot a story line of a game, or cut and edit a video into a final narrative sequence. We then set weekly tasks for students to do in between sessions so they can put those skills into practice, using a free trial of Adobe Creative Cloud.

In addition to learning practical skills, students will also be able to explore different creative careers firsthand through the help of our industry experts. This year we’ve got a raft of fantastic people lined up, including world class fashion photographer Kevin Foord and national newspaper Photo Editor Jason Brake, who will lead each session and share their own experiences of working in their chosen profession.

On completion of the course, students will be given an Adobe certificate to validate their skills and bolster their portfolio ahead of applying for university or a job. They will also be encouraged to continue their learning through the Adobe Certified Associate (ACA) – our national qualification validating entry-level skills in digital communications using Adobe tools.

Details of the new set of courses are as follows…

  • Photo Imaging – runs each Tuesday from 19th November –  17th December at 7- 8:30pm
  • Animation – runs each Tuesday from 7th January – 4th February  at 7- 8:30pm
  • Video – runs each Tuesday from 25th February – 25th March at 7- 8:30pm
  • Games Design –runs each Tuesday from 29th April – 27th May at 7- 8:30pm
  • App Design – runs each Tuesday from 10th June – 8th July at 7- 8:30pm

So what are you waiting for? Sign up today at www.adobegeneration.com and follow all the latest #AdobeGen updates on Twitter.

Students Get Creative at Campuses Across the UK

ukadobe

October 23, 2013

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This month the Adobe Education team has been travelling the nation, visiting students and educators across the United Kingdom to spread the word and help inspire creativity in education. Many students, educators and creative professionals attended the biggest UK Campus Tour yet, across seven different venues.  They were treated to exclusive insider information and content from Adobe’s Creative Cloud as well as tips and tricks on how to advance their creative work.

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The Campus Tour was attended by students, teachers and lecturers, as well as local professionals with an interest in learning more about Creative Cloud. Our experts included Pro Video Evangelist for Education Michael O’Neill and Senior Solutions Consultant Iona Walters, and their stunning demonstrations gave attendees a brilliant insight into the power of Creative Cloud.

Jamie Eason is the Digital Resources Manager for the Duncan of Jordanstone College of Art & Design at the University of Dundee. Having recently signed an agreement with Adobe to give Duncan of Jordanstone full access to Creative Cloud, Jamie believed the Campus Tour was an “ideal way to show everyone what this new software can do.” He continued “Adobe is helping to train the next wave of creative graduates, and we’re delighted to be working with such a passionate, forward-thinking multinational company.”

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Salford University’s Academic Director Andrew Cooper was also thrilled with the Campus Tour visit to their campus in Media City UK. He said that their partnership with Adobe “exemplifies their trans-disciplinary work with industry”, and  ”the opportunity for students and staff to mix with industry experts from Adobe was not to be missed”. He continued; “Events like this are crucial to our development of next generation talent across the spectrum of creative media and digital technologies, and they play a key role in our contribution to the innovative eco-system that has been rapidly established at MediaCityUK.’

The aim and vision with this series of Adobe Campus Tour events was to empower students and educators with information, tips and skills so they can use our creative tools more effectively and efficiently to advance their creative ideas.

Video Evangelist Michael added that he had met “so many amazingly talented students” during the Campus Tour, and that “their passion for design and desire to learn was incredibly inspiring.” He added, “The Campus Tour was a brilliant way to meet the next generation of creative professionals face-to-face, and to find out what it is they need and want from their tools.”

If you want to see more from the Adobe Campus Tours then check out our Facebook albums from the events. We are also delighted to announce that after the huge success of this year’s Campus Tour it will be back bigger and better than ever in 2014. If you think your university or college deserves a visit from the Adobe team then apply here.

Zuko Leonard Rabotapi, Marketing Manager, United Kingdom, Sub Saharan Africa & Israel

Adobe UK’s response to new national curriculum

ukadobe

September 18, 2013

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Mark A’Bear, UK Education Manager, Adobe UK responds to the publication of the new national curriculum for computing which aims to teach children between the age of five and 16 to code

“Adobe welcomes the government’s publication of the new national curriculum for computing, which aims to teach children between the age of five and 16 how to code.  This is a positive move that will not only help to increase student engagement, but also provide young people with the digital creativity skills needed in today’s workplace.

Our own research tells us 67%* of educators across the UK believe that creativity in education is vital to fuel the economies of the future, yet despite this 65% of teachers believe they can be doing more to teach this affectively, with 61% saying they feel the current education system is stifling them. Furthermore, 69% of teachers pinpoint having access to more tools and techniques as being the number one way they can teach creativity more effectively, further highlighting the need for schools to invest in the latest technologies to help support their staff.

We work with schools, such as Chalfonts Community College in which technology and digital skills such as coding plays a central role in helping to drive creativity in its students. For example, they rewrote the traditional art specification to include digital media – from animation, digital imaging, film game making – to help students learn creative skills which influence their approach across the curriculum. Through learning complex digital skills such as coding, they not only saw an increase of attainment increase, but an increase of student engagement too, in particular with previously disengaged boys.

The government review of the computing curriculum is certainly a step in the right direction towards creating a more creative learning environment, but the next step will be ensuring students are given the right industry standard tools to work with.  It’s therefore up to institutions to increase student access to technology, which will in turn give them a freer rein to express their creative talents.”

*Taken from Adobe’s ‘State of Creativity in Education’ report

Esquire Launches Weekly iPad Edition using Adobe Digital Publishing Suite

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September 06, 2013

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As the fashion world gears up for the Autumn/Winter season, stylish men across the UK with a thirst for the latest trends are set to have a new ally, as today sees the launch of a new digital weekly edition of monthly men’s magazine, Esquire.

Dubbed Esquire Weekly, the new tablet format is designed for men on the move.

By introducing the digital weekly format, brought to you using Adobe Digital Publishing Suite, Enterprise Edition, it allows Esquire to become more up to date for their readers. It is an interesting shift, but a necessary one in order for Esquire to attract a new, younger audience.

Esquire

The concept for the new weekly title is “your week in 20 minutes”. Esquire promises it will deliver seven original features spanning culture, politics, comedy and food. Features will be brought to life with interactive functionality and video, and the app will also contain an in-built e-commerce functionality enabling people to search and buy product recommendations.

The move to introduce e-commerce functionality will have particular appeal to their target demographic. In 2012, some 12.7% of all purchases were made over the internet, according to a recent study, and this is projected to rise to 22% by 2018. Clothes are the most popular online purchases by men with 43% of internet users purchasing items online. Giving their readers the opportunity to ‘get the look’ with the swipe of a finger will have huge connotations not just for the title but also its advertisers. By using the Adobe Digital Publishing Suite Enterprise Edition Esquire will be able to drive tablet-commerce revenue by allowing customers to purchase using links to various eCommerce sites from within the app.

Other new additions for Hearst include the launch of bi-annual fashion magazine, the Big Black Book as well as a complete overhaul of the Esquire website in the spring, and a concerted push into mobile apps for smartphones.

The Esquire Weekly app will be sold exclusively through the Apple iTunes store. The app is launched with a 30-day free trial period and beyond that will cost 99p per week – Esquire currently costs £4.25 in print from a newsagent. A three-month deal, for £4.99, will provide 12 Esquire Weekly editions, three of the digital editions of the monthly magazine and one of the Big Black Book.

An Android version for other tablet devices set to follow in the near future, make sure you follow @AdobeUK for more updates.

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