October 04, 2013
December 19, 2012
Pouring over the digital catalogue on your tablet or smartphone leaves you in no doubt as to why John Lewis is the UK’s favourite retailer. Created with Adobe Digital Publishing Suite every page truly stands out.
And it doesn’t just have to be window shopping. The free digital Christmas Annual, available on iPad, iPhone, Android devices and Kindle Fire, allows you to click on the products that catch your eye and it takes you to the product page on the website; everything really is just a swipe away.
Of course, it doesn’t stop there. Included in the special Christmas Edition are a host of other interactive experiences, which are perfectly brought to life with Adobe’s digital publishing capabilities.
As well as seeing the very best of John Lewis products you’ll also discover 3D teddy bears that you can view from every angle, gift ideas from top newspaper writers and features on festive style, all illustrated with stunning photography that was made to be viewed on your tablet or smartphone.
With 5-star reviews and thousands of downloads resulting in the John Lewis digital Christmas Annual shooting up the charts, make sure you get some festive inspiration at your fingertips and access the app for your devices now.
December 06, 2012
BBC Worldwide today launched its interactive digital edition of Top Gear Magazine, the UK’s best-selling car magazine, to help expand its reach to an increasingly tech-savvy audience. Using Adobe Digital Publishing Suite, Enterprise Edition, BBC Worldwide was able to leverage its existing print workflow based on Adobe InDesign to create an engaging, fully interactive digital edition for iPad.
As part of the new digital edition, readers will have even more intriguing views and advice from the legendary Clarkson, Hammond and May. BBC Worldwide also took advantage of a number of the key capabilities within Adobe Digital Publishing Suite to set the digital edition apart from the print edition and offer readers:
- HD videos – stunning videos of world-exclusive features
- HD galleries – ability to experience their favourite supercar from every angle, with extra images
- Interactive content wheel – navigate to the latest news, hottest car reviews and the Top Gear Garage
- Facebook and Twitter – ability to join live-populating feeds to interact with other readers
- Entertainment – fire up the engines of the cover stars by tapping them on-screen
- Hidden content – tap to reveal additional content within features
- Buyers’ guide – read all the essentials for every new car available
The first interactive digital edition is Top Gear’s Awards issue in which the exceptional new cars of 2012 are recognised and receive a Top Gear Magazine Car of the Year Award. It is available now for download from the iTunes Store.
May 17, 2012
Yesterday Adobe customers and partners, speakers and delegates descended on Battersea Park in London for day two of Adobe’s Digital Marketing Summit – which got started literally with a bang!
The Digital Future
Computers, TV’s and minds where blown by the future casting of Nils Muller, during the opening keynote, in which Muller took the audience on a time travelling journey to 2021. He explored the “web of things” – when technology takes on a social life of its own, and further on into the age of connectedness, when all human experiences may one day be augmented by digital technology and data, including contact lenses that recognise faces (and pull in social network updates!) to communication technology controlled entirely by the user’s thoughts!
Behind The Scenes @ Adobe.com
Once the audience was transported back to the present day, they had a chance to go behind the scenes of adobe.com – with a fascinating presentation of how personalisation, content and optimisation have helped the adobe.com make the most out of every visitor. The team behind the site run 8-10 tests every week, changing up style and content to find the perfect mix.
Throughout the day, seminars and breakouts took delegates into the depths of web experience management, social, mobile, privacy and personalisation – wrestling with the big issues of marketing in the age of the “digital self” (for more on that check out our blog wrap up from yesterday!).
The Future Of Digital Publishing
Delegates in the digital publishing track heard from Condé Nast, who have sold over 250,000 versions of their print magazines as digital versions, across titles such as Wired and Vanity Fair. Jamie Bill from Condé Nast walked through his vision of the future for digital publishing and magazines. He believes “a magazine is no longer a printed product – it is a brand”, something which the CN team are trying to support across all their titles, with social media content, online extras and tablet editions.
The day wrapped up with some exclusive sneak peeks of what’s coming soon to Adobe Digital Marketing Suite which we be sharing with you here on the blog soon, so stay tuned! You can keep up with all the reactions from Summit by following @AdobeUK and @AdobeSummit and join the conversation by leaving your comments here or on Twitter using #AdobeSummit.