The US completed Google’s Shopping’s transition from a free to a paid PLA model back in November 2012 and, so far, it’s been a success as both a significant and profitable source of traffic.  The additional costs involved with PLAs mean advertisers must consider spend efficiency when thinking about their strategies, and this is something that the UK can look to the US to learn what has and what hasn’t worked.

Click on the video below to see what Jonathan Beeston, director, new product innovation at Adobe has to say on what marketers and advertisers can expect from Google PLAS, looking at:

·         What are PLAs?

·         How are PLAs implemented?

·         What have we seen in the US?

·         What do you need to do?

Check out Jonathan Beeston’s blog on Econsultancy for more insight and have a read of our whitepaper for new ways to enhance search marketing.