Lights, Camera, Action! All the news from #CreativeWeekUK Day 3

The @AdobeUK Team

July 12, 2012

No Comments yet

The question on everyone’s lips was whether smaller production budgets make for more original content. Day 3 of #CreativeWeekUK saw us discuss how smaller budgets have become a natural by-product of the contracting broadcast and cinematography markets, and the implications that has had on creativity and quality standards.

We were joined by three great panelists for our live debate at the start of the day. Dan Jones (Maverick TV), Marc Goodchild (ex BBC) and Justin Weyers (Made Visual Studios) chatted about everything from independent productions and YouTube testing, right through to how the skills of hungry graduates can be best used in industry and what the future of video production has in store.

As always, the #CreativeWeekUK Twitter community played a huge part in the debate, with contributions including whether new technologies and production tools raise standards or just client expectations. And they also had their say in our daily poll with 90% of people agreeing that smaller budgets do make for more original content. What can we say…get creating!

We also welcomed Jason Levine over from the US who spent some time showing off the latest video tools Adobe has to offer including the new, streamlined Premiere Pro interface.

If you want to catch up on any of this week’s shows, then be sure to visit our website. Plus there’s still time to get involved in the final couple of days of #CreativeWeekUK by taking part in our competition. We’d love to hear from you!

Adobe hosts the UK’s first Creative Week: 9th – 13th July 2012

Emma Wilkinson

May 29, 2012

3 Comments

It’s just over a month now until Creative Week starts. The event, which runs from 9th – 13th July will be a celebration of the creativity in the UK, packed full of lively debates, creative challenges, exclusive demonstrations and inspirational case studies – all broadcast live online.

Each day will focus on a different theme and involve luminaries from the creative world, Adobe evangelists and members of the creative community, including Rufus Deuchler, Jason Levine, Paul Trani, Julieanne Kost… and plenty more still to be announced.

Here’s the lowdown of what to expect during the week:

Monday 9th July – Creative Industry Overview

We’ll kick the week off with a look at the big picture. Is our creative industry in good health? Is the talent pool growing or shrinking? And what are the strategies needed to ensure the industry prospers in the future? The details can wait; today’s sessions will look to the horizon.

Tuesday 10th July – Design & Publishing

The design and publishing industry is going through a huge period of change, driven by the explosion in digital publishing and accelerated by the surge in popularity of tablet and mobile devices. The sessions will consider both the opportunities and threats this revolution brings to a centuries-old industry.

Wednesday 11th July – Film & Video

As budgets for both national broadcasting and cinematography have contracted, there’s pressure for programmes and movies to deliver more for less. Wednesday’s sessions will look at whether this is leading to lower standards or driving the industry forward with renewed creativity.

Thursday 12th July – Web & Mobile

The question of specialism within the digital media industry is more relevant now than ever before. As an industry, how can workers future-proof their careers, by understanding multiple web and mobile technologies? Sessions today will look at how innovations in web and mobile are disrupting the industry and creating demand for new skills and multi-specialist workers.

Friday 13th July – Photography & Imaging

Has digital technology ‘dumbed down’ the photography industry or is it in fact opening new doors for creativity and artistic expression? Is traditional photography king or is digital claiming the crown? This and other key issues in the world of photography and digital imaging will be driving the discussion on the closing day of Creative Week.

For more details on the event and to sign up for updates, visit the Creative Week website at www.adobecreate.co.uk/creativeweek.

Recently Approved