Lights, Camera, Action! All the news from #CreativeWeekUK Day 3

The @AdobeUK Team

July 12, 2012

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The question on everyone’s lips was whether smaller production budgets make for more original content. Day 3 of #CreativeWeekUK saw us discuss how smaller budgets have become a natural by-product of the contracting broadcast and cinematography markets, and the implications that has had on creativity and quality standards.

We were joined by three great panelists for our live debate at the start of the day. Dan Jones (Maverick TV), Marc Goodchild (ex BBC) and Justin Weyers (Made Visual Studios) chatted about everything from independent productions and YouTube testing, right through to how the skills of hungry graduates can be best used in industry and what the future of video production has in store.

As always, the #CreativeWeekUK Twitter community played a huge part in the debate, with contributions including whether new technologies and production tools raise standards or just client expectations. And they also had their say in our daily poll with 90% of people agreeing that smaller budgets do make for more original content. What can we say…get creating!

We also welcomed Jason Levine over from the US who spent some time showing off the latest video tools Adobe has to offer including the new, streamlined Premiere Pro interface.

If you want to catch up on any of this week’s shows, then be sure to visit our website. Plus there’s still time to get involved in the final couple of days of #CreativeWeekUK by taking part in our competition. We’d love to hear from you!

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