Meeting of Minds at Cannes Lions

The @AdobeUK Team

June 20, 2012

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Check out the video below of Ann Lewnes (@alewnes), our SVP of Global Marketing and  Steve Plimsoll, CTO of Mindshare, who caught up this week at Cannes Lions (@Cannes­­_Lions) to chat about the exciting launch of CORE.

CORE is a data-driven marketing intelligence platform from Mindshare that empowers both analysts and non-technical users to make informed marketing spend, audience targeting and creative optimisation decisions across all touch points, in real-time. It brings together data sets such as CRM, sales and supply chain data, with media channel spend, social, audience profiles and real-time trading information. It reveals consumer actions and insight at a granular level, taking away the guesswork, latency and siloed nature of marketing-spend decision making.

The digital marketing team here at Adobe (@AdobeUK), has been working closely with Steve on CORE, with Adobe Insight, part of the Digital Marketing Suite, powering the user interface for data visualisation, modelling, data mining and reporting.

In an age where the amount of data available to marketers has never been greater, the value of all this data lies in the ability to deliver actionable insight in real-time.  It was great to see CORE in action!

Adobe Digital Marketing EMEA Summit – all you need to know!

Emma Wilkinson

May 10, 2012

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Next week, it’s the Adobe Digital Marketing EMEA Summit… and we wanted to tell you a little more about it.

Web analysts, digital marketers, advertisers, publishers and content strategists will all be gathering at Battersea Park in London to discuss and share insights about digital marketing and get a glimpse into future trends from industry leaders.

Over the two days (15th – 16th May) we’ll be covering everything from analytics, personalisation and advertising to WEM, social and mobile – so there will be lots for everyone to discuss long after the Summit has ended. We’re also very excited to announce that our keynote speech comes from Arianna Huffington, one of Time Magazine’s 100 most influential people in the world.

Registration is now closed, but you can stay connected with us throughout on social media. Follow our official Adobe Summit and Adobe UK Twitter feeds to keep tabs on breaking conference news, highlights and insights. And don’t forget to follow the official Summit hashtag – #AdobeSummit – to view the community chatter about the conference.

PLUS! If you haven’t been able to make it to Summit, you can still check out the live streaming of the event keynote, by Adobe SVP Brad Rencher and special very guests.

We’ll see you there! #AdobeSummit

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