July 06, 2012
July 03, 2012
The State of Create Report: Is creativity the key to economic growth in the UK? Today we’ve released a new research report ahead of the UK’s first ever Creative Week, which reveals the high value people in the UK place on creativity. It reveals that more than three quarters (78%) agree creativity is key to driving economic growth but just a third (35%) feel they are living up to their creative potential. Click on the below infographic to see all the key findings in detail:
Check out the full report here, which also includes different perspectives from leading creatives including Wayne Hemingway MBE, Brendan Dawes, Dan Jones and Joel Gethin-Lewis, as well as Chris Thompson from Ravensbourne.
June 22, 2012
You might have noticed that Twitter was being a bit temperamental last night, so we will be re-running our #CreativeWeekUK Twitter Chat on Monday (25th) as we saw the start of a great conversation developing.
So if you want to join us for a lively discussion on all things film and video, then join us between 6.30 and 7:30pm on Monday for what’s promising to be a really interest debate. Just add #CreativeWeekUK to all your tweets to take part in the discussion.
Anyone that took part last night will have been entered into the competition to win tickets to Creative Week on Wedensday 11th July, and we’ll be announcing the winners on Tuesday.
Have a great weekend!
June 20, 2012
Check out the video below of Ann Lewnes (@alewnes), our SVP of Global Marketing and Steve Plimsoll, CTO of Mindshare, who caught up this week at Cannes Lions (@Cannes_Lions) to chat about the exciting launch of CORE.
CORE is a data-driven marketing intelligence platform from Mindshare that empowers both analysts and non-technical users to make informed marketing spend, audience targeting and creative optimisation decisions across all touch points, in real-time. It brings together data sets such as CRM, sales and supply chain data, with media channel spend, social, audience profiles and real-time trading information. It reveals consumer actions and insight at a granular level, taking away the guesswork, latency and siloed nature of marketing-spend decision making.
The digital marketing team here at Adobe (@AdobeUK), has been working closely with Steve on CORE, with Adobe Insight, part of the Digital Marketing Suite, powering the user interface for data visualisation, modelling, data mining and reporting.
In an age where the amount of data available to marketers has never been greater, the value of all this data lies in the ability to deliver actionable insight in real-time. It was great to see CORE in action!
June 20, 2012
After our first buzzing Twitter Chat last week (resulting in us trending in the UK!), we can’t wait to discuss the glittering world of film and video this Thursday. Join us at the same time (6.30pm – 7.30pm) on Twitter and use #CreativeWeekUK to take part.
Recently, there’s been growing pressure for production companies to deliver more for less and we can’t wait to hear your view on whether this is leading to lower standards, or driving the industry forward with renewed creativity. Some of the topics up for discussion include;
- Are quality standards being affected by reduced budgets – or are studios forcing more creative solutions instead?
- How could clients make it easier for you to do great work within their budget and timescale requirements?
- Do clients just expect you to do more with less, or are they approaching you with less ambitious ideas?
We’d love to hear your thoughts on this and the other questions we’ll be posing, so follow @AdobeUK to watch the conversation from the start.
Remember, everyone who uses #CreativeWeekUK in their tweets during the Twitter Chat will automatically be in with a chance of winning tickets to the Film & Video day of Creative Week on Wednesday 11th July, which will be jam-packed with exclusive demos, lively debates, creative challenges and inspirational case studies!
If you aren’t one of the lucky ticket holders, we’ll be broadcasting all the sessions live online, so why not register now?